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MasterClass EP16: Navigating the Microsoft Ecosystem

Are you an Independent Software Vendor (ISV) keen to tap into the immense potential of partnering with Microsoft and leveraging their 35,000+ sellers and extensive customer base?

In this MasterClass episode, Partner1 CEO and co-founder Juhi Saha teamed up with Mike Kirby, Sr. Director of Growth and Partner Strategy from Impartner. Together, they dive into the intricacies of navigating the Microsoft ecosystem. The team at Partner1, comprising former leaders of sales, partner, and technical teams at Microsoft, has worked closely with hundreds of ISVs, empowering them to accelerate their Microsoft partnerships. From this experience, Juhi shares essential strategies to maximize your Microsoft partnership without incurring massive costs or wasting precious time. 

Whether you're just starting or looking to scale, this session will be packed with actionable tips to steer you toward success and will provide you with a comprehensive guide to envisioning and planning, building and deploying, and maintaining and growing your Microsoft Marketplace and Co-Sell motions.

About our guest:
Juhi Saha is the CEO and co-founder at Partner1, the company that maximizes the value of Microsoft partnerships for ISVs. Prior to Partner1, Juhi built and ran Microsoft's Pegasus program, an accelerator for high-growth startups to maximize the value of their Microsoft partnership to accelerate revenue growth. She was also responsible for Microsoft's US motion to drive ISVs to adopt Azure for the Financial Services and Insurance industry vertical. Over her career at Microsoft, Juhi led multiple sales and partner teams and worked with hundreds of ISVs globally. Juhi and her team supported partners from $100,000 to $1B+ in annual revenue in partnering with Microsoft, from building new solutions to transacting in Microsoft's marketplace, co-selling globally and leveraging incentives and benefits to grow their business.

About the Author

Mike Kirby is the Sr. Director of Partner Strategy and Growth at Impartner. Kirby is a growth-oriented and results-driven partnerships leader with a talent for cultivating collaborative partnerships that drive partner channel program success. A dynamic sales executive, he has a passion for building high-performing teams based on trust and customer-first culture. Kirby is a KPI-building mastermind, tracking metrics to ensure that objectives are achieved and exceeded. With his proven track record of exceeding quotas, growing sales, and expanding pipelines, Kirby is a leader who has built a reputation as a trailblazer in his field. He is an experienced and well-trained mentor, coach, and recruiter who is effective at building and managing relationships with both B2B and B2C clients. Kirby has extensive leadership and volunteer experience in local business organizations, including United Way of Salt Lake and the Salt Lake Chamber of Commerce.

Profile Photo of Mike Kirby