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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

High Tech





Thumbnail image of Mike Cotton

Mike Cotton

Mike Cotton is the EMEA Sales Director at Impartner. Mike is a veteran of the technology industry with senior leadership roles in sales, marketing, and channel. Mike has experience setting up and building a technology company from scratch developing all aspects of sales and marketing to launch and rapidly expand the business globally. Mike has always seen partnering as critical to drive rapid growth with any of the organisations he has worked with, whether this is strategic partners, dealers, resellers, distributors, MSP, technology, and referrals they all have a place in the sales ecosystem.