The latest articles and blogs to advance your ecosystem

Building a Partner Ecosystem? 5 Steps to Drive Your Approach

Building a partner ecosystem, but don't know where to start? Learn from industry experts on how to create, optimize, and grow a successful ecosystem.

“If You Build It…” Lessons in Partner Experience Design

Discover how integrated design, contextual engagement, and trust unlock partner performance, drive co-innovation, and turn static architecture into measurable impact.

The Future of PRM: Why Automation + AI Are Redefining Partner Management

Discover how AI and automation are reshaping Partner Relationship Management, driving growth, retention, and smarter ecosystems.

Simplify Partner Experience to Drive Ecosystem Growth

Simplifying the partner experience fuels ecosystem growth. Learn how easier processes improve partner engagement and strengthen partnerships.

The AI-Driven Economy: Telecommunications as a Catalyst for Transforming Business Growth in Connected Industries  

Explore how AI, generative AI, agentic AI, and telecommunications drive industry growth through automation, data, and new revenue models

How Impartner PX™ Redefines the Partner Experience

Staying ahead in partnerships means delivering an exceptional experience for partners. Enter Impartner PX™ PartnerExperience.

Unlock Massive Savings on Impartner with Microsoft Azure Credits

Discover how Microsoft Azure Consumption Commitment (MACC) can make Imparter's game-changing partner management solutions more affordable than ever.

The Role of Smart Automation in Ajax Systems' Global Partner Strategy

How Impartner provides Ajax Systems the flexibility, automation, and the ability to make clever customisations using Custom Objects tools and smart automation.

Unlock the Power of Partner Marketing: Your Guide

What Is a Channel Account Manager (CAM)? Your Guide

What Is Partner Relationship Management? Your Complete Guide

In this full guide, we present everything you need to know about harnessing the power of partner relationship management (PRM) to manage your ecosystem.

How to Build the Best SaaS Partner Program (with Examples!)

How to Build a Channel Partner Program: 10 Steps

5 Strategies to Master Channel Partner Marketing

What Is Channel Marketing? An In-Depth Guide

When we work together, we grow faster together. In this post, we're covering everything you need to know to get started in channel marketing.

10 Tips for Building the Best Channel Activation Strategy

We walk you through the key elements of channel activation, from understanding its importance to overcoming common challenges and preparing your strategy.

How to Choose the Best Partner Program Software: 5 Steps

Unlock the power of partner program software! In our full guide, learn how to find, choose, and implement the right solution for your indirect sales growth.

Partnering with Hyperscalers as an ISV: 5 Tips to Get Started

Ready to grow? Explore our essential steps for ISVs who are interested in partnering with hyperscalers like Microsoft to grow their business reach.

10 Key Best Practices to Master Channel Management

Discover the top channel management best practices in our detailed guide. It's time to master your partnerships, grow revenue, and transform your business.