The latest articles and blogs to advance your ecosystem

Building a Partner Ecosystem? 5 Steps to Drive Your Approach

Building a partner ecosystem, but don't know where to start? Learn from industry experts on how to create, optimize, and grow a successful ecosystem.

How Microsoft + Impartner Power Ecosystem Growth

See how Impartner and Microsoft create a seamless partner experience. Unify data with Microsoft Dynamics 365, reduce time-to-revenue, and scale your partner ecosystem.

Scaling AI Responsibly in Partnerships

How partner ecosystems can implement AI strategically while safeguarding data, maintaining trust, and driving long-term value

Why Partnerships Are the New Growth Engine in Fintech

Fintech shifted from disruption to collaboration. Strategic partnerships are now key to scaling and compliance, making partner relationship management as vital as customer management.

“If You Build It…” Lessons in Partner Experience Design

Discover how integrated design, contextual engagement, and trust unlock partner performance, drive co-innovation, and turn static architecture into measurable impact.

The Future of PRM: Why Automation + AI Are Redefining Partner Management

Discover how AI and automation are reshaping Partner Relationship Management, driving growth, retention, and smarter ecosystems.

Simplify Partner Experience to Drive Ecosystem Growth

Simplifying the partner experience fuels ecosystem growth. Learn how easier processes improve partner engagement and strengthen partnerships.

The AI-Driven Economy: Telecommunications as a Catalyst for Transforming Business Growth in Connected Industries  

Explore how AI, generative AI, agentic AI, and telecommunications drive industry growth through automation, data, and new revenue models

How Impartner PX™ Redefines the Partner Experience

Staying ahead in partnerships means delivering an exceptional experience for partners. Enter Impartner PX™ PartnerExperience.

Unlock Massive Savings on Impartner with Microsoft Azure Credits

Discover how Microsoft Azure Consumption Commitment (MACC) can make Imparter's game-changing partner management solutions more affordable than ever.

The Role of Smart Automation in Ajax Systems' Global Partner Strategy

How Impartner provides Ajax Systems the flexibility, automation, and the ability to make clever customisations using Custom Objects tools and smart automation.

Unlock the Power of Partner Marketing: Your Guide

What Is a Channel Account Manager (CAM)? Your Guide

What Is Partner Relationship Management? Your Complete Guide

In this full guide, we present everything you need to know about harnessing the power of partner relationship management (PRM) to manage your ecosystem.

How to Build the Best SaaS Partner Program (with Examples!)

How to Build a Channel Partner Program: 10 Steps

5 Strategies to Master Channel Partner Marketing

What Is Channel Marketing? An In-Depth Guide

When we work together, we grow faster together. In this post, we're covering everything you need to know to get started in channel marketing.

10 Tips for Building the Best Channel Activation Strategy

We walk you through the key elements of channel activation, from understanding its importance to overcoming common challenges and preparing your strategy.