The latest articles and blogs to advance your ecosystem

Leveraging PRM as a Profit Center: Maximizing ROI for Partner Programs

5 Ways to Engage Partners by Going Beyond Partner Portal Software

Learn how to go beyond basic partner portal software to build engaged, personalized partner ecosystems with next-generation partner management tools here.

Partner Enablement Guide: How to Activate Partners with Impartner

Are you getting the highest ROI possible from your PRM? Check out the partner enablement guide to learn how to leverage Impartner for partner activation.

The Power of Partner Automation Tools for Business Growth

Need to maximize business expansion with limited resources? Tap into the power of partner automation tools for incredible, scalable growth in your ecosystem.

Crafting Your Partner Journey: Why PRM Tools Alone Are Not Enough

Invest in the right strategy and tools to build a successful partner journey that drives growth for your business. Learn best practices now!

How PRM Tools Fit into the New Era of Partner Ecosystem Management

Mark Rogers, SVP of Global Strategic Accounts and Partnerships, explains how smart partner ecosystem management is the catalyst for delivering an optimal experience for the entire partner journey.

10 Steps to Rollout Your Co-Marketing Plan (With Examples!)

How do you create a co-marketing plan that’s built to scale partnerships? We cover 10 steps to develop and rollout a co-marketing campaign with your partners.

Channel Partner Analytics: 20 Actionable Metrics and Tips

Find the most important metrics to measure your partner ecosystem, and best practices to unlock the power of data-driven growth with channel partner analytics.

Silicon Slopes: Impartner's VP Of Product, Gary Sabin Interview with Nasdaq

Nasdaq Head of U.S. New Listings Jack Cassel, interviews Impartner's VP of Product Management Gary Sabin to discuss building communities that influence buying decisions at the Silicon Slops Summit.

Tech Giant Vertiv Scales Partner Program Massively with Impartner Automation

A home-grown partner automation stack thwarted Vertiv, an enterprise tech giant with more than $4 billion in annual sales and 21,000 employees, from achieving its objectives with partners.

Build a PRM Solution, or Buy It?

Elevate your partner ecosystem with a Partner Relationship Management (PRM) solution. The path to a cost-effective and sustainable solution diverges at a single question: build a solution, or buy it?

4 Ways to Increase Channel Partner Engagement

Channel partner engagement is key to a successful channel partnership. Take an in-depth look at top strategies to improve your channel partner engagement.

5 Things Every Partner Portal Must Prioritize in 2023 and Beyond

Optimize your partner portal to ensure that it’s up for the task of catering to evolving partner needs — now and in the future.

Top 5 Essentials for Partner Enablement Software

Get the most from your partner ecosystem with partner enablement software. Discover the top five essentials you should look for when selecting an effective partner relationship management platform.

5 Things the Best Channel Partner Programs Have in Common

There are many ways to build a successful channel partner program – but these are five things the top channel ecosystems have in common.

Partner Lead Management Pitfalls and How to Avoid Them

Managing partner leads accurately and efficiently is essential for a successful channel program. Read to learn about the common partner lead management pitfalls and ways to avoid them.

The Key Elements of a Successful Reseller Newsletter

Email can help you keep your resellers informed about your latest products. Want to build a successful reseller newsletter? Here are key elements to consider.

Channel Partner Software Guide: How to Evaluate Your Options

Your partner management tech stack can make or break your channel program. Learn how to choose the right Partner Relationship Management solution.

How to Create a Channel Business Plan That Will Get Executive Buy-In

Before implementing any successful channel marketing strategy, there must first be a channel business plan that company executives want to support.