Partnership Perspectives

What Does a Partner-First Strategy Look Like In 2023?

A partner-first strategy is about building bridges, transcending boundaries, and harnessing the collective strengths of partners to achieve unparalleled growth. Here's how to get started.

Are We Running the Channel on Spreadsheets? A Case for Change

In this article, we delve into a recent discussion between Mike Cotton EMEA Sales Director at Impartner and the UK-based partner marketing focused Coterie Community.

The Hidden Cost of Friction in Partner Programs: A Call to Improve

How much time, money, and resources are you investing into your programs, sales teams, engineering, and so forth, to all be disregarded because of a single point of friction?

Partnering's Next Era: What's Ahead in Channel Trends?

Dive deep into channel trends and the future of partnering with insights from Dave R. Taylor, Impartner CMO, and Rob Spee on the Channel Journeys podcast.

Partner Enablement Guide: How to Activate Partners with Impartner

Are you getting the highest ROI possible from your PRM? Check out the partner enablement guide to learn how to leverage Impartner for partner activation.

How to Overcome Stagnant Channel Partner Engagement: 6 Tips

Improving your channel partner engagement strategy is key to building more successful and profitable partnerships. Here's our top tips.

Building Strong B2B Partnerships: Understanding Your Partner Revenue Model

To maximize your partnerships, you must prioritize partner-centric strategies that meet their needs. Learn more about the partner revenue models that work.

Data-Driven Partnerships: Unleashing the Potential of B2B Collaborations

When it comes to B2B partnerships, data acts as the cornerstone for establishing meaningful and productive relationships. Here's what to know.

Beyond Channel Automation: How Partner Leaders Shape PRM Success

Channel automation tools have transformed the way businesses manage partner ecosystems, but the human touch remains an irreplaceable asset. Here's what to know.

Leveraging PRM as a Profit Center: Maximizing ROI for Partner Programs

How PRM Tools Fit into the New Era of Partner Ecosystem Management

Mark Rogers, SVP of Global Strategic Accounts and Partnerships, explains how smart partner ecosystem management is the catalyst for delivering an optimal experience for the entire partner journey.