Customer Articles

The 7 Habits of Highly Successful Channel Partner Programs

Partner ecosystems are expected to contribute even more to annual revenue in the years ahead. Read to find out how to set your channel program up for success.

The Key Elements of a Successful Reseller Newsletter

Email can help you keep your resellers informed about your latest products. Want to build a successful reseller newsletter? Here are key elements to consider.

Channel Partner Onboarding Checklist: 10 Things to Do When Onboarding New Partners

Ready to increase engagement and boost sales through the channel? Set yourself up for greater channel ROI with this channel partner onboarding checklist.

5 Things Every Channel Partner Newsletter Must Have

Email is effective for channel communications and can generate amazing ROI - if you do it right. Here are the five things every partner newsletter program should have.

8 Ways Channel Sales Analytics Can Help Increase Your ROI

You’re always looking for ways to increase ROI from your channel. To do that, you need data. Read to learn how channel sales analytics can help increase revenue.

How to Create a Channel Business Plan That Will Get Executive Buy-In

Before implementing any successful channel marketing strategy, there must first be a channel business plan that company executives want to support.

Five Ways to Make Your Channel Ecosystem Scale Ready

So you've got big channel goals – but do you have a channel partner strategy in place? Learn five best practices to prep your channel ecosystem for growth.

Market Development Funds 101: What are MDF Funds?

MDFs can generate significant ROI on your channel marketing when used well. Learn more about how to use MDF funds to increase the effectiveness of your program.

6 Partner Onboarding Best Practices to Drive Success

Partner onboarding is essential for new partners to integrate smoothly into your partner program. Get channel partner best practices for onboarding now.

Top 2 Reasons You Aren’t Reaping the Growth from TCMA – Here’s How to Get It Right

Eliminate TCMA setbacks and run a through-channel marketing program that’s attributable, scalable, and automated for your partners.

Do It Like Xerox: Run Fully Automated, Co-Branded Google Ad Campaigns with Your Channel Partners (at Scale!)

Google Ads for channel partners are within reach. See how Xerox launched and managed a global digital channel marketing program that drove record success.

How PRM Is Helping Rectangle Health Transform the Competitive Healthcare Payments Industry

See how partner relationship management has enabled Rectangle Health to accelerate channel growth, improve operational efficiencies, and scale more quickly.

Cybersecurity and the Partner Experience: What You Need to Know

Collaboration is key in the cybersecurity space. It’s critical that organizations work in concert with vendors and the channel to deliver the most unified and fortified response possible.

5 Key Questions About Throwaway Partnerships

Impartner recently spoke with Mike Leonetti, President of the Association of Strategic Alliance Professionals (ASAP) and asked him five key questions around these challenges.

How AscendX is Driving Demand for Thousands of SMB Reseller with New Channel Marketing Services

We explore how one of our partners, AscendX Digital, is helping to provide a unique channel model for channel marketing services to B2B brands

For a Competitive Edge and a Sustainable Differentiation, Deploy a Superior Tech Stack

Business experts have long debated whether the future will belong to those with the brightest management team, the best culture or the most adaptable strategy.

The Time to Make Your Mark in the Cybersecurity Channel Is Now

What Defines Partner Automation Excellence?

Impartner’s Olivier Choron shares insights from 25 years of working with partner portals. An elegant, intuitive interface. Up-to-date information. And information at your fingertips.

To Improve Partner Content, Borrow a Page from Your Drip Marketing Handbook

Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts.