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Unlock Massive Savings on Impartner with Microsoft Azure Credits

For partnership leaders, finding cost-effective solutions to manage and grow your partner programs is critical. This means juggling the need for essential software tools like partner relationship management (PRM) while finding ways to maximize your budget. The Microsoft Azure Consumption Commitment (MACC) program can help alleviate some of this burden by offering significant discounts through committed spend.

This guide will explain what MACC is, how you can use it to optimize your IT budget, and how it enables you to tap into Imparter's award-winning PRM solutions, helping you grow your partner ecosystem efficiently and cost-effectively.

👉 Understanding Microsoft Azure Credits will include:

What's the deal with committed spend?

IT budgets are stretched thin, but committed spend can change the game. It’s a smart way to lock in savings while still getting the cutting-edge tools your team needs. In the cloud world, committed spend means agreeing to spend a set amount with a provider like Microsoft—and the rewards? Discounts and flexibility that let you do more with less.

 
How MACC Boosts Your Budget

With Microsoft Azure Consumption Commitment (MACC), you get credits for committing to spend on Microsoft services. Think of these credits as budgeted money that you can use to buy top-tier software from the Azure Marketplace—like Impartner—at a discount. The bigger the commitment, the better the deal. You can find these credits in your Azure Marketplace portal under Cost Management.

 
Why Impartner + Microsoft is the Ultimate Duo

Impartner and Microsoft have teamed up to deliver unmatched value for companies looking to accelerate their partner programs. Impartner’s partner management technology is now available through Microsoft’s cloud, making it easier than ever to recruit, manage, and grow your partner ecosystem—all while using MACC credits.

“Our integration with Microsoft Azure enhances the value we deliver to customers by streamlining partner management processes, enabling organizations to grow their partner programs with less effort while realizing more revenue.” - Ryan Knapp, Head of Partnerships at Impartner

 
How to Tap into Impartner with MACC (and Why You Should!)

Through the MACC program, your organization can use credits to purchase or renew subscriptions for the following Impartner solutions:

  • Accelerated indirect revenue using automation
  • Increased engagement: dynamic targeted content and segmentation
  • Automated partner onboarding: more partners = more revenue
  • Optimized training and enablement
  • CRM Sync: easy, self-configurable integration for data unification
  • Dynamic Forms + Workflows: scalable partner management
  • Partner Journey Builder: automates progress and rewards
  • Deal Registration: accurate pipeline management
  • Analytics: performance analytics and reporting
  • Asset Library: unlimited digital asset management
  • Content Management: personalized messaging

Additionally, Impartner integrates seamlessly with Microsoft tools such as:

  • Impartner for Teams
  •  Impartner for Dynamics 365
  •  Impartner for Power Automate

With these integrated solutions, you can efficiently manage partner relationships, track partner performance, and drive collaboration across your organization—all within Microsoft’s trusted Azure infrastructure.

How MACC Benefits Your Business

Using MACC credits for Impartner solutions enables your organization to get the most out of your cloud investment. Not only do you access the industry’s leading partner management platform at a lower cost, but you also benefit from deep integration with Microsoft services, reducing complexity and maximizing your team’s productivity.

By committing to Azure services and using MACC, your business gains flexibility and efficiency in how you manage your partner program, ensuring that every dollar spent delivers a higher return on investment.

For example, by leveraging Impartner’s PRM within Azure, you can:

  • Accelerate partner recruitment and streamline onboarding.
  • Automate partner marketing campaigns, generating more qualified leads.
  • Utilize detailed analytics to measure partner success and increase revenue.
  • Foster collaboration with partners via Microsoft Teams and Dynamics 365. 

The No-Brainer Way to Maximize Your IT Budget

For companies working with both Microsoft and Impartner, MACC agreements offer a clear path to efficient partner management. By using committed spend to unlock discounted access to Impartner’s solutions, you’ll drive more value from your cloud services while building a scalable partner ecosystem.

Getting started with MACC is a win-win. You not only save money, but you also get access to the best-in-class tools to accelerate your partner program. Take a short interactive tour to see the integration in action.

Talk to us today about using your MACC credits for Impartner, and watch your savings grow while your partner program thrives!

About the Author

Ryan Knapp is the Global Head of Partnerships at Impartner. A 2024 CRN Channel Chief awardee, Knapp has been a driving force in strategic partnerships for over 15 years. With a career spanning roles from VP of Channel Development to Senior Director of Partners, and now as Global Head of Partnerships, Knapp's expertise in crafting and executing successful partner ecosystem strategies is unparalleled. Knapp's approach to partnerships emphasizes active engagement, ROI-validated investments, and leveraging partner ecosystems to drive business growth.

Profile Photo of Ryan Knapp