Industry Insights

Why the Flywheel Business Case Starts with Product

View Impartner's session from PartnerHacker's PLX Summit 2022: Why the Flywheel Business Case Starts with Product featuring Splunk and Gitlab.

Maria Chien's The Meteoric Rise Of Partner Ecosystems Is The Driver For B2B Growth

VP, Research Advisor of Forrester, Maria Chien, gives partner ecosystem leaders the data and insights to decipher trends that drive business outcomes.

Ecosystems Expansion and Enablement The How Behind Growth and Partner Engagement

During ImpartnerCON22 industry leaders Jay McBain, Jared Fuller, Janet Schijns, Cassandra Gholston, and Kristine Stewart discuss the how behind partner growth and enablement.

The Missing Metric: Partner Experience + Customer Experience = Revenue with Norma Watenpaugh and Nancy Ridge

Nancy Ridge and Norma Watenpaugh reveal how partner experience impacts customer experience and how to leverage that dynamic and drive business outcomes for your customers.

The Characteristics of an Exceptional Channel Leader with Janet Schijns

Watch as JS Group's CEO, Janet Schijns shares the effective skills needed to make the right decisions as a channel leader during Impartner's exclusive event - ImpartnerCON22.

Jay McBain's To Ecosystem and Beyond! Channel Industry Outlook, Trends, and Opportunities

Jay McBain, Chief Analyst of Channels, Partnerships & Ecosystems of Canalys unpacks the progression of channel ecosystem technology, and what we can expect to shift in 2023 and beyond.

Insider Insights on Creating a Compelling Partner Program

Learn how to build a successful partner program for your business.

5 Reasons Digital Transformation Has Disrupted Traditional PRM and TCMA

The pandemic has ushered in digital transformation for the channel at startling speeds. See experts dissect the results from a Research In Action report about Partner Management Automation.

The Hyper-Personalized Partner Experience

Partners today want hyper-personalized experiences and simplified journeys. Learn more about the channel landscape in this panel session with the top channel chiefs.

Partner Management After COVID-19 - 7 Trends that are Going to Stick

The Inverse Channel - The Rise of Partner Power

In today's channel landscape, partners drive performance and top-down approaches no longer work. Watch to learn how partner experience is key to growing your channel.

Out with Partner Support - In With Partner Success

Discover how shifting from reactive support to proactive success with partner can jump-start the engagement you have with your partners - and help accelerate your partner revenue.

Creating Indispensable Partner Relationships in a Time of Uncertainty

Impartner and The Spur Group cover how companies can make partner relationships work for them and deliver high-impact results.

Why Right Now is The Perfect Time for a Channel Digital Transformation

The Ultimate State of the Channel in Cybersecurity

Cybersecurity is seeing explosive growth and partners now have more choices than ever. Watch to learn key industry trends and why the partner experience matters.

The Ultimate Guide to Starting and Scaling a Channel for SMBs and Emerging Companies

Want to grow your channel in unprecedented ways? Level up the partner experience with the right partner relationship management solution.