Industry Insights

EMEA Partner Experience Summit: Where Innovation Meets Collaboration

From strategic insights and real-world success stories to AI-driven innovation and networking, Impartner's London summit brought together the best of EMEA’s partner ecosystems.

The $452 Billion Wake-Up Call: Why the Future of Ecosystems Runs Through the Platform

Distributors aren’t just moving products, they’re orchestrating ecosystems. See how Impartner powers the new platform-first model behind $452B in IT sales.

Agents of Change: How Centralized Data Enables AI to Orchestrate Ecosystems

Learn how agentic AI and centralized data transform partner ecosystems by enabling automation, scalability, and strategic orchestration.

The People Strategy Behind Scalable Partner Ecosystems

Elevating Partner Professionals Through Career Pathing, Scalable Organization Design, and Cultures of Ownership

Navigating Cloud Marketplaces and the Future of Digital Transformation

Exploring the impact of cloud marketplaces on innovation, the evolving digital ecosystem and business growth

The Impact of Partnerships in Shaping Cloud Marketplace Growth

How Partner-First Strategies are Fueling Revenue Impact and Maximizing Cloud Marketplace Opportunities

6 Steps to Executing a Co-Selling Strategy that Drives Revenue

A strong co-selling strategy boosts conversion rates, shortens sales cycles, and improves retention. Learn how to align teams and maximize growth through effective co-selling and its key elements.

Seizing Growth Opportunities in 2025: Key Partnership Trends and Strategies for Future Success

Explore 2025's top partnership trends, ecosystem collaboration, demand gen, data-driven insights, and digital enablement—to drive growth and lead the future.

Creating Value Through Trust: Key Strategies for Successful Partnerships

Building Trust in Partnerships: Strategies for Sustainable Success | Strengthen Collaboration, Foster Transparency, and Drive Long-Term Growth Through Trust and Emotional Intelligence

Impartner’s Orchestration Studio: The Engine of the Future for Partner Relationship Management

Impartner’s Orchestration Studio is revolutionizing partner management with no-code automation, seamless integration, and advanced ecosystem management tools.

Strategic Upgrades: Leveraging Azure Marketplace and Credits Maximize PRM Efficiency

Discover how leveraging Azure Marketplace and credits can transform your PRM system, reduce costs, and enhance your tech stack with seamless integrations and cutting-edge partner management tools.

Beyond Automation: AI’s Future Impact on Partner Sales Pipelines

Tomorrow’s partner ecosystem will be defined by AI-powered tools, including your partner-driven sales pipeline as well. Here's how.

Mastering Multi-Partner Deals to Build a Thriving Ecosystem