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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


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Enabling Your Partner Managers to be a Strategic Asset with Theresa Caragol

Are your PAM/CAMs facing challenges in effectively collaborating with vendor and partner executive leaders? Do they struggle to establish strategic relationships with partners? Are they aligned with your partner's business goals? Do they build relationships based on trust and value with your key partners? 

The partner ecosystem of today is evolving rapidly amid a business, economic, and geo-political backdrop that is increasing in complexity, making the role of the Partner/Channel Account Manager an extremely challenging one.

You may have the right PROGRAMS and a good portfolio of PARTNERS, but do your PEOPLE have the necessary hard and soft skills to take your business to the next level?

In this session, we provide a blueprint for how you can accelerate your partner business growth by investing in your people to ensure that your partner-facing team members learn, practice, and retain the right skills and behaviors to produce the growth outcomes you expect. You'll learn how you can develop your team members to:

  • Make better use of data and key metrics
  • Build trust and credibility with their partners
  • Better leverage their sales and marketing assets
  • Conduct effective joint business planning with their partners
  • Create an environment of collaborative strategy development and execution

The PAM/CAM of today and tomorrow can be a change agent for your business as well as your partners. However, they must possess the skills, experiences, and tools to be able to drive this change. This session will help you to identify ways to effectively invest in the strategic development of these very critical members of your team. Review the full presentation deck below!

About the Author

Theresa Caragol is the founder and CEO, AchieveUnite Inc., a strategic consulting and education firm that provides channel, partnering, and business acceleration services to leaders and global enterprises. With Theresa’s leadership, AchieveUnite offers partner and channel development, go-to-market strategy, & channel integration, and executive education forums. Ms. Caragol is a sought-after influencer with more than 20 years of experience across over 50 countries, building and managing multi-million-dollar indirect channel teams and strategic alliance programs from inception to sales success. She has developed numerous Executive Advisory Boards and Think Tanks and co-founded the Baptie Women’s Leadership Council.

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