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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

High Tech





The Missing Metric: Partner Experience + Customer Experience = Revenue with Norma Watenpaugh and Nancy Ridge

Building a great partner experience results in greater loyalty, productivity, and profitability. But it can also result in so much more. Partners have become an integral part of the entire customer journey such that partners are the customer experience. Ridge Innovative's Founder & President, Nancy Ridge, and Phoenix Consulting Group's Founding principal, Norma Watenpaugh reveal their research results on how partner experience impacts customer experience and how you can leverage that dynamic to drive value and business outcomes for your ultimate customers.  This groundbreaking research will cover:

  • Where do partners have the most influence on the customer experience
  • How customers benefit from a strong partner experience
  • What elements of the partner experience have the most impact on creating the customer experience
  • What you can do to promote growth and innovation through your partner

View the presentation: