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80 Key Partnership Questions to Ask New Business Partners

Uncover new paths to growth with our partnership questions template. Download our list to spark meaningful conversations with your potential business partners.

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Download your free partnership questions template

Embarking on a new partnership is exciting. By forming strategic alliances with partners, you can uncover new paths to incredible business growth. Partnerships are a two-way street, though, with each party bringing their own unique strengths, resources, and values to the table. This full partnership questions list we've curated is not meant to be a standard "interview" but rather a conversation starter. The aim is not to ask all these questions, but to use it as a tool to open a dialogue with your potential channel partners.

Consider hosting a video call or in-person meeting to discuss questions from this list. This will not only give you a deeper understanding of your potential partner's operations and strategies, but also help you see if your values and goals align.

Remember, each potential channel partner is unique, with distinctive strengths, weaknesses, and opportunities. This means that not all questions will be relevant to every company or every type of partner. Use this partnership questions guide as a starting point, choose the most important questions, and customize them as needed to address your specific needs and the unique characteristics of each potential partner.

In the world of partnerships, knowledge is power. By asking the right questions at the start, you'll lay the foundations for strong, successful partnerships that stand the test of time.

Grow your partner program 

Ready to build the foundation for seamless, scalable partner onboarding and management? Impartner is the fastest-growing, most award-winning partner management solution provider on the market.

Our partner relationship management and through channel marketing automation solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint.  

Need to accelerate your partnerships? We’re ready when you are. 

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

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