How to Win Hyperscaler Marketplaces
Create a ROI-Driving Partner Experience
Impartner Redefines Partner Marketing Automation with Full Automation, AdTech and AI to Drive Measurable Revenue
New automation and AI capabilities connect partner campaigns and engagement directly to pipeline and revenue outcomes.
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Impartner G2 Spring 2026 Report
All stars lead to Impartner for partner relationship management on G2, the world's largest and most trusted software marketplace and review platform. See why Impartner is a leader.
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How to Move from Spreadsheets to a Partner Platform
Move from spreadsheets to a partner platform with structure and control. Learn how to scale lead tracking, onboarding, automation, and engagement.
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How Smartsheet Modernized Partner Operations with Impartner’s Orchestration Studio
Learn how Smartsheet replaced legacy workflows with Impartner's Orchestration Studio to automate certifications, streamline collaboration, and scale its 700+ partner program.
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How to Evaluate a Partner Platform: A Pre-Purchase Checklist
Evaluate a partner platform with this pre-purchase checklist. Learn how to assess fit, scalability, integrations, and ROI before you buy.
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Impartner Announces Multiply ImpartnerCon 2026 Speakers and Sponsors for Flagship San Diego Event, Followed by Chicago and London
Jay McBain headlines execution-focused ecosystem revenue event, joined by global customer and partner leaders driving automation, governance, and measurable partner growth.
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What Is a Partner Account Manager (PAM)? Complete Guide
Learn what a Partner Account Manager (PAM) does, key skills, salary insights, and how PAMs drive partner growth and performance in modern ecosystems.
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Empowering Open-Source Developers: Snyk's Success with Impartner
See how Snyk used Impartner to automate and scale its Secure Developer Program, building on its existing partner portal, to improve efficiency, visibility, and developer experience.
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Impartner's HyperscalerGTM
Learn how HyperscalerGTM enables partner-led marketplace transactions with automation, visibility, and incentive alignment.
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Impartner's Aimi AI
Aimi is Impartner’s enterprise AI engine designed to simplify partner workflows, improve data quality, and support scalable partner revenue operations.
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Impartner Releases Hyperscaler Marketplaces Guide to Help Partner Teams Operationalize Cloud Growth
Developed with insights from technology leaders and analysts, the new hyperscaler guide helps organizations move from marketplace participation to scalable, partner-led revenue execution.
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Impartner Unveils Aimi, the Enterprise AI Engine Designed to Elevate Partner Revenue
With the release of Aimi, Impartner continues to optimize partner and administrative experiences with AI, segmentation, and seamless integration across enterprise workflows
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Case Study: Impartner + efficy
Find out how efficy transformed its channel strategy and generated €2.5M in channel pipeline by implementing Impartner PRM.
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Impartner Announces 2026 Multiply ImpartnerCon Events and Opens Partnership Excellence Award Nominations
Impartner brings its premier partnership summits to North America and Europe, offering practical insights and opens nominations for the 2026 Partnership Excellence Awards
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Channel Focus Webinar: Ecosystems, We All Talk About It, But How Do You Create The Systems To Make It Work?
Explore insights from the Channel Focus webinar on unifying partner systems, improving partner experience, and building AI-ready ecosystems that accelerate revenue.
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How Microsoft + Impartner Power Ecosystem Growth
See how Impartner and Microsoft create a seamless partner experience. Unify data with Microsoft Dynamics 365, reduce time-to-revenue, and scale your partner ecosystem.
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How Impartner’s HyperscalerGTM is Accelerating the Shift from Channel to Marketplace Revenue
Cloud marketplaces have changed how software is bought. Now it’s time to change how it’s sold.
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90-Day Partner Manager Onboarding Plan Template
Streamline partner onboarding with Impartner’s customizable checklist template. Ensure every new partnership starts strong, compliant, and ready to grow.
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Impartner Expands European Infrastructure to Accelerate Growth and Customer Support Across EMEA
Investment in European infrastructure strengthens Impartner’s EMEA operations and commitment to data security and regional growth
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Impartner Launches HyperscalerGTM, the First Unified Partner-to-Marketplace Automation
HyperscalerGTM is a breakthrough innovation that bridges partner management and enables partners to sell solutions directly in cloud marketplaces through an integrated deal registration workflow
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