What Can Partner Marketing Automation Do for Me

Most partner marketing programs share the same problem: vendors build campaigns, partners don't run them. Research shows 84% of partners have no dedicated marketing resource, and fewer than 15% engage with the marketing programs vendors provide. The gap isn't motivation. It's capacity.

Through-channel marketing automation (TCMA) closes that gap by shifting the execution burden from partner to vendor, making it easier to launch co-branded campaigns at scale without relying on partners to have marketing expertise or dedicated resources.

Join Emile van de Klok, Impartner's PMA specialist, and Sherry Foster, President and Co-founder of AscendX Digital, for a practical 30-minute introduction to TCMA. You'll walk away understanding what partner marketing automation is, what it can do for your program, and the concrete steps to get started. Whether you're evaluating TCMA for the first time or looking to reset a program that isn't getting traction, this session gives you the foundation.