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You’re always looking for ways to increase ROI from your channel. To do that, you need data. Read to learn how channel sales analytics can help increase revenue. The post 8 Ways Channel Sales...
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Before implementing any successful channel marketing strategy, there must first be a channel business plan that company executives want to support. Read more to find out how you can develop the...
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You have big goals for how much you want your channel to grow. But is your channel ready for it? Find out how to get your channel ecosystem scale ready.
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market development funds are marketing resources and other support that a channel makes available to its partners so they can increase awareness of and generate demand for their products. The post...
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Partner onboarding involves providing the necessary support and information to new partners so they can integrate smoothly into your partner program. The post Partner Onboarding Best Practices for...
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Eliminate TCMA setbacks and run a through-channel marketing program that’s attributable, scalable, and automated for your partners. The post Top 2 Reasons You Aren’t Reaping the Growth from TCMA –...
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See how Xerox managed to develop, launch, and manage a global digital channel marketing program that drove record success. The post Do It Like Xerox: Run Fully Automated, Co-Branded Google Ad...
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See how partner relationship management has enabled Rectangle Health to accelerate channel growth, improve operational efficiencies, and scale more quickly. The post How PRM Is Helping Rectangle...
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Collaboration is key in the cybersecurity space. It’s critical that organizations work in concert with vendors and the channel to deliver the most unified and fortified response possible to...
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Impartner recently spoke with Mike Leonetti, President of the Association of Strategic Alliance Professionals (ASAP) and asked him five key questions around these challenges. The post 5 Key...
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In this post we’d like to explore how one of our partners, AscendX Digital, is helping to overcome this problem and provide a unique channel model for channel marketing services to B2B brands like...
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The head of an alliance trade group, a well-regarded industry consultant and the founder of a global channel agency join Impartner’s roster of industry luminaries The post Three New Channel Stars...
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Business experts have long debated whether the future will belong to those with the brightest management team, the best culture or the most adaptable strategy. Increasingly, it looks like the...
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The post The Time to Make Your Mark in the Cybersecurity Channel Is Now appeared first on Impartner PRM.
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Impartner’s Olivier Choron shares insights from 25 years of working with partner portals. An elegant, intuitive interface. Up-to-date information. And information at your fingertips. These are but...
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Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce...
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Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce...
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Congratulations on your latest round of funding! Now that you have an influx of capital, do you a solid plan for putting the money to use? You’re going to need one given the expectations that...
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Optimize your partner portal to ensure that it’s up for the task of catering to evolving partner needs — now and in the future. Read more to pick up some best practices on getting your partner platfor
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Trends, opportunities and challenges that are driving the need for greater automation. If you work with channel partners, there’s a strong chance that your world has seen more upheaval in the...
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