ImpartnerCON2022 Named a Utah Business SAMY Award Winner
Impartner Awarded the Utah Business 2023 SAMY (Sales & Marketer of the Year) Award for their exclusive customer summit, ImpartnerCON22.
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Latest blogs and articles to advance your ecosystem
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Increase Partner Engagement with Impartner’s News on Demand
Impartner's News on Demand solution makes sharing information and increasing partner engagement easier with seamless connection to PRM.
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Channel Partner Software Guide: How to Evaluate Your Options
Your partner management tech stack can make or break your channel program. Learn how to choose the right Partner Relationship Management solution.
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Partner Lead Management Pitfalls and How to Avoid Them
Managing partner leads accurately and efficiently is essential for a successful channel program. Read to learn about the common partner lead management pitfalls and ways to avoid them.
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5 Things the Best Channel Partner Programs Have in Common
There are many ways to build a successful channel partner program – but these are five things the top channel ecosystems have in common.
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How to Build a Partner Program That Will Win Partner Mindshare
Learn what you need to build a robust partner ecosystem that helps partners meet customer demands, achieve greater growth, and build business resilience.
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Impartner Enhances “Partner Marketing Automation” Platform – Makes Co-Selling Easier Than Ever
Impartner now refers to TCMA solution as Partner Marketing Automation (PMA,) reflecting the addition of several “Do it for me” options within platform capabilities.
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Impartner Starts 2023 with No. 1 Ranking in G2 Reports
Impartner ranks No. 1 for Enterprise and Mid-Market Partner Relationship Management while maintaining the Leader ranking in Through-Channel Marketing Automation in the G2 Winter Reports.
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New Impartner Partnerships Enable Ecosystem Expansion and Efficiencies by Connecting Partner Tech Stacks and Critical Data Systems
Impartner eliminated inaccurate partner data through additional partnerships with iPaaS providers such as Syncari, Tray.io and others—that facilitate connections in a company’s ecosystem.
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Tips for Creating a Compelling Dealer Newsletter with High Click-through Rates
Find out more about how you can track the right metrics and find the right balance between content and design to boost click-throughs on your dealer newsletters.
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The 7 Habits of Highly Successful Channel Partner Programs
Partner ecosystems are expected to contribute even more to annual revenue in the years ahead. Read to find out how to set your channel program up for success.
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The Key Elements of a Successful Reseller Newsletter
Email can help you keep your resellers informed about your latest products. Want to build a successful reseller newsletter? Here are key elements to consider.
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Channel Partner Onboarding Checklist: 10 Things to Do When Onboarding New Partners
A good partner onboarding process is key to increasing engagement and boosting sales through the channel. Set your partners up for success with this checklist. The post Channel Partner Onboarding...
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How to Create a Distributor Newsletter Your Partners Will Want to Hit Send On
Newsletters are an effective way to keep audiences up to speed and generate more traffic, but only if you do it correctly. Read on to learn more about optimizing newsletters in emails.
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Five Things Every Channel Partner Newsletter Must Have
Email is effective for channel communications and can generate amazing ROI - if you do it right. Here are the five things every partner newsletter program should have.
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Top 2 Reasons You Aren’t Reaping the Growth from TCMA – Here’s How to Get It Right
Eliminate TCMA setbacks and run a through-channel marketing program that’s attributable, scalable, and automated for your partners. The post Top 2 Reasons You Aren’t Reaping the Growth from TCMA –...
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8 Ways Channel Sales Analytics Can Help Increase Your ROI
You’re always looking for ways to increase ROI from your channel. To do that, you need data. Read to learn how channel sales analytics can help increase revenue.
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How to Create a Channel Business Plan That Will Get Executive Buy-In
Before implementing any successful channel marketing strategy, there must first be a channel business plan that company executives want to support.
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Five Ways to Make Your Channel Ecosystem Scale Ready
So you've got big channel goals – but do you have a channel partner strategy in place? Learn five best practices to prep your channel ecosystem for growth.
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Market Development Funds 101: What are MDF Funds?
MDFs can generate significant ROI on your channel marketing when used well. Learn more about how to use MDF funds to increase the effectiveness of your program.
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