Latest blogs and articles to advance your ecosystem

Leveraging PRM as a Profit Center: Maximizing ROI for Partner Programs

5 Ways to Engage Partners by Going Beyond Partner Portal Software

Learn how to go beyond basic partner portal software to build engaged, personalized partner ecosystems with next-generation partner management tools here.

Building a Partner Ecosystem? 5 Steps to Drive Your Approach

Building a partner ecosystem, but don't know where to start? Learn from industry experts on how to create, optimize, and grow a successful ecosystem.

Impartner Delivered a 296% Return on Investment, According to Study by Independent Research Firm

Findings show that ecosystem growth is pivotal to economic resilience, signaling need for business leaders to prioritize outward growth

Partner Enablement Guide: How to Activate Partners with Impartner

Are you getting the highest ROI possible from your PRM? Check out the partner enablement guide to learn how to leverage Impartner for partner activation.

Impartner and Amanda AI Team Up to Automate Continuous Optimization of Paid Google Search Ads

Collaboration between Impartner, Google and Amanda AI creates an automated system to maximize Paid Media campaigns while delivering a 75% reduction in cost per lead.

The Power of Partner Automation Tools for Business Growth

Need to maximize business expansion with limited resources? Tap into the power of partner automation tools for incredible, scalable growth in your ecosystem.

Crafting Your Partner Journey: Why PRM Tools Alone Are Not Enough

Invest in the right strategy and tools to build a successful partner journey that drives growth for your business. Learn best practices now!

How PRM Tools Fit into the New Era of Partner Ecosystem Management

Mark Rogers, SVP of Global Strategic Accounts and Partnerships, explains how smart partner ecosystem management is the catalyst for delivering an optimal experience for the entire partner journey.

10 Steps to Rollout Your Co-Marketing Plan (With Examples!)

How do you create a co-marketing plan that’s built to scale partnerships? We cover 10 steps to develop and rollout a co-marketing campaign with your partners.

Channel Partner Analytics: 20 Actionable Metrics and Tips

Find the most important metrics to measure your partner ecosystem, and best practices to unlock the power of data-driven growth with channel partner analytics.

G2 Spring 2023 Report Ranks Impartner No.1 for Third Consecutive Quarter

Impartner ranks No. 1 in Mid-Market and Enterprise for Partner Management in the G2 Spring 2023 report for the third consecutive quarter.

5 Things Every Channel Partner Newsletter Must Have

Email is effective for channel communications and can generate amazing ROI - if you do it right. Here are the five things every partner newsletter program should have.

Silicon Slopes: Impartner's VP Of Product, Gary Sabin Interview with Nasdaq

Nasdaq Head of U.S. New Listings Jack Cassel, interviews Impartner's VP of Product Management Gary Sabin to discuss building communities that influence buying decisions at the Silicon Slops Summit.

Impartner’s Brenna Thornley Honored as a Woman of the Year in Customer Service and for Being One of Utah’s 40 Under 40

Impartner's Senior Director of Customer Success, Brenna Thornley, won a Stevie® Award for Sales & Customer Service and was named in Utah Business’ 2023 40 Under 40 list.

Improve Channel Partner Loyalty with Impartner’s New Rewards Management

Impartner's new Rewards Management solution enables incentive programs that are simple to manage and easy to use to help channel partners become more loyal and profitable.

Build a PRM Solution, or Buy It?

Elevate your partner ecosystem with a Partner Relationship Management (PRM) solution. The path to a cost-effective and sustainable solution diverges at a single question: build a solution, or buy it?

Do It Like Xerox: Run Fully Automated, Co-Branded Google Ad Campaigns with Your Channel Partners (at Scale!)

Google Ads for channel partners are within reach. See how Xerox launched and managed a global digital channel marketing program that drove record success.

5 Things Every Partner Portal Must Prioritize in 2023 and Beyond

Optimize your partner portal to ensure that it’s up for the task of catering to evolving partner needs — now and in the future.