80 Key Partnership Questions to Ask New Business Partners

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Embarking on a new partnership is exciting. By forming strategic alliances with partners, you can uncover new paths to incredible business growth. Partnerships are a two-way street, though, with each party bringing their own unique strengths, resources, and values to the table. This full partnership questions list we've curated is not meant to be a standard "interview" but rather a conversation starter. The aim is not to ask all these questions, but to use it as a tool to open a dialogue with your potential channel partners.

Consider hosting a video call or in-person meeting to discuss questions from this list. This will not only give you a deeper understanding of your potential partner's operations and strategies, but also help you see if your values and goals align.

Remember, each potential channel partner is unique, with distinctive strengths, weaknesses, and opportunities. This means that not all questions will be relevant to every company or every type of partner. Use this partnership questions guide as a starting point, choose the most important questions, and customize them as needed to address your specific needs and the unique characteristics of each potential partner.

In the world of partnerships, knowledge is power. By asking the right questions at the start, you'll lay the foundations for strong, successful partnerships that stand the test of time.

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