THE IMPARTNER BLOG
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Your Guide Through the Channel
8 Ways Channel Sales Analytics Can Help Increase Your ROI
You’re always looking for ways to increase ROI from your channel. To do that, you need data. Read to learn how channel sales analytics can help increase revenue.
How to Create a Channel Business Plan That Will Get Executive Buy-In
Before implementing any successful channel marketing strategy, there must first be a channel business plan that company executives want to support. Read more to find out how you can develop the perfect business plan to ensure executive buy-in.
Five Ways to Make Your Channel Ecosystem Scale Ready
You have big goals for how much you want your channel to grow. But is your channel ready for it? Find out how to get your channel ecosystem scale ready.
What are Market Development Funds (MDFs) and How Can You Use Them to Strengthen Your Partner Program?
market development funds are marketing resources and other support that a channel makes available to its partners so they can increase awareness of and generate demand for their products.
Partner Onboarding Best Practices for a Successful Channel Program
Partner onboarding involves providing the necessary support and information to new partners so they can integrate smoothly into your partner program.
Impartner Does It Again: Three New Badges for G2 Spring ’22
Impartner receives awards across three categories in the G2 spring 2022 report for partner management – read more about it!
Top 2 Reasons You Aren’t Reaping the Growth from TCMA – Here’s How to Get It Right
Eliminate TCMA setbacks and run a through-channel marketing program that’s attributable, scalable, and automated for your partners.
Do It Like Xerox: Run Fully Automated, Co-Branded Google Ad Campaigns with Your Channel Partners (at Scale!)
See how Xerox managed to develop, launch, and manage a global digital channel marketing program that drove record success.
How PRM Is Helping Rectangle Health Transform the Competitive Healthcare Payments Industry
See how partner relationship management has enabled Rectangle Health to accelerate channel growth, improve operational efficiencies, and scale more quickly.
Cybersecurity and the Partner Experience: What You Need to Know
Collaboration is key in the cybersecurity space. It’s critical that organizations work in concert with vendors and the channel to deliver the most unified and fortified response possible to adversarial threats.
5 Key Questions About Throwaway Partnerships
Impartner recently spoke with Mike Leonetti, President of the Association of Strategic Alliance Professionals (ASAP) and asked him five key questions around these challenges.
How AscendX is Driving Demand for Thousands of SMB Reseller with New Channel Marketing Services
In this post we’d like to explore how one of our partners, AscendX Digital, is helping to overcome this problem and provide a unique channel model for channel marketing services to B2B brands like HP and TD Synnex.