EMEA Partner Experience Summit 2026: Building Partnership Potential Together

What a day. The 2026 EMEA Partner Experience Summit, part of the Multiply ImpartnerCon World Tour, brought together some of the brightest partnership leaders from across EMEA for a full day of insight-sharing, collaboration and future-focused discussion in London.

Hosted at etc.venues Chancery Lane, this exclusive one-day event welcomed customers, partners, ecosystem leaders and channel innovators from across Europe to explore how modern partner programs are evolving in an AI-driven, partner-first world.

From strategic PRM transformation and scalable partner marketing to AI-enabled engagement and ecosystem orchestration, the Summit delivered practical conversations grounded in real-world experience. Attendees heard directly from organisations including Vodafone, Vertiv, Trimble, INFUSE and TiER1 Performance, alongside Impartner experts and industry leaders shaping the future of partnerships.

The energy throughout the day reflected what makes this event unique: open conversations, honest peer insights and a genuine willingness to share what’s working. With interactive roundtables, customer-led sessions and plenty of networking opportunities, the Summit created an environment where partnership professionals could learn from each other’s successes, challenges and ambitions.

Key Highlights

• Partner Experience remains a key driver of engagement, growth and long-term partner success.
• AI is transforming partner ecosystems through smarter automation, analytics and personalised engagement.
• Strong partner programs depend on cross-functional collaboration across sales, marketing and operations.
• Scalable partner marketing is being powered by automation and data-driven communications.
• Peer learning and shared experiences continue to drive innovation across the channel

Featured Speakers and Shared Insights

Why Vodafone is Investing in a Global PRM Approach
Vanessa Goicoechea, Global Go To Market Senior Manager at Vodafone Business, shared how Vodafone is approaching PRM transformation at a global scale, aligning partner engagement, enablement and go-to-market execution across multiple regions and partner types.

Bringing Personalisation to the Partner Experience
Katie Bates and Melissa Warren from HappySignals shared their PRM journey and demonstrated how segmentation and personalisation can enhance the partner portal experience through deeper insights, more relevant engagement and improved partner visibility.

How Trimble Scaled Global Partner Marketing
Stefanie David, Global Channel Marketing Lead at Trimble, alongside Bart Zondervan from nextlane agency, shared how scalable partner marketing strategies and automation are helping drive consistency, visibility and measurable impact across global partner networks.

PRM Implementation Best Practices
Michelle Morgan, Director of Partnerships at TiER1 Performance, provided practical guidance on implementing and optimising PRM strategies, focusing on operational alignment, adoption and long-term scalability.

Access the Session Presentations Here

Innovations Powering the Modern Partner Experience

Impartner’s Ben Taunton, Mike Cotton and Jet Tomlinson shared the latest innovations and roadmap developments shaping the future of the Impartner platform, highlighting how organisations can better support evolving partner expectations through automation, AI and improved user experiences.

Roundtable discussions throughout the day encouraged attendees to dive deeper into key industry topics including AI in partner program strategy, driving partner engagement for long-term value and scaling partner marketing with measurable ROI. These interactive sessions sparked thoughtful conversations and actionable takeaways from across the ecosystem community.