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Impartner + Riverbed Technology

Riverbed Technology, a technology leader known for transforming data into actionable insights to accelerate enterprise performance, relies heavily on its channel partners, with 88% of its business running through them. Johanna Hauck, Director Channel Program Operations, discusses how Impartner has helped them develop a go-to hub for all partner-related activities. 

Riverbed Technology leverages Impartner to streamline operations across its extensive ecosystem, which includes MSPs, GDSPs, SIs, and distributors. With the aid of Impartner’s robust features such as deal registration, asset libraries, Journey Builder, and Program Compliance Manager, Riverbed has accelerated partner interactions and operations across her team.

"Right now, Impartner is absolutely the center and the hub of our partner tech. We integrate into like five or six other technologies and we're able to manage it all through Impartner. It's a great seamless experience for our partners going from one tool to another."

Discover how strategic enhancements in reporting and partner management are set to scale Riverbed’s distribution network significantly. With Impartner, Hauck has developed a more streamlined, effective, and engaging partner ecosystem. Watch now to see how Impartner can revolutionize your partner management strategy!

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team