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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


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Masterclass EP20: Optimize Partner Engagement and Incentives

ChannelAssist’s Sr. Account Executive, Paul Schroeder joined forces with Impartner’s Head of Product Marketing, Trevor Burnett to dive deep into the core challenges hindering partner seller engagement and uncover innovative solutions to navigate these obstacles.

From reimagining traditional SPIFs to harnessing the power of data-driven strategies, this episode unveils the blueprint for success in today's partner landscape. Through compelling real-world examples and illuminating use cases, get inspired to rethink your approach and revolutionize your partner relationships.

About the Author

Trevor Burnett is the Head of Product Marketing at Impartner. Burnett has over 15 years of experience in the partnerships space. Over the years, he has built both technical and business acumen as he's done everything from building partner portals himself to strategizing how to solve partnership problems through technology with hundreds of companies. He's also the host of Impartner's popular MasterClass series, in which he talks about the latest trends and tech in ecosystems.

Profile Photo of Trevor Burnett