Press Release

Top Corporations Report Dramatic Channel Revenue Growth in New Impartner Global Customer Survey

Impartner PRM customers worldwide report an average channel revenue increase of 32.3 percent and 29 percent decrease in administrative costs

Seventy-eight percent of top corporations also say Impartner’s Partner Relationship Management solution helps them create a partner experience that’s a competitive advantage

Salt Lake CitySeptember 11, 2019 – Impartner, the fastest-growing and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced the results of its second, bi-annual global customer survey, which continues to validate the transformative power of PRM to accelerate channel revenue. In the study, for which responses are anonymous, companies in Impartner’s customer base worldwide reported an average of a 32.3 percent increase in revenue and a 29 percent decrease in administrative costs in the first year of use alone. Just as significant, 75 percent reported that the company’s flagship solution, Impartner PRM, helped them scale their channel program, 78 percent said it delivered a partner experience that was an advantage over the competition and 77 percent report a return on investment in less than 18 months.  Full survey results are summarized in a new Impartner White Paper, “The Business Case for PRM,” which is available as a complimentary download here.

“The results validate what we see and hear from users around the world everyday – that PRM has an unparalleled ability to accelerate revenue over nearly any other decision a company can make,” said Dave R Taylor, Impartner CMO. “It’s incredibly rewarding to see customer after customer use Impartner PRM to transform the performance of their channel in a way that ensures it’s viewed as a valued revenue producer and not a cost center.”

Other Impartner PRM performance statistics in the study include:

  • Reduction in channel conflict reported by 80%
  • 41% increase in partner engagement
  • 45% increase in ability to recruit and onboard new partners
  • 26% increase in the number of partners whose performance has improved
  • 22% increase in revenue from partners using through-partner marketing
  • 50% increase in channel account managers’ ability to meet quota
  • Expressed as percent of channel revenue increase, percentage of the following attributed to PRM:
    • 47% better deal registration
    • 36% better sales enablement
    • 35% recruiting and onboarding process
    • 35% better training
    • 21% better marketing through and to partners
    • 20% better performance from more partners

“No matter how you slice it,” said Taylor, “a contemporary PRM solution elevates every aspect of your channel.  As a system of record for your channel technology stack, a PRM unifies and optimizes the performance of your channel – enhancing the experience for your partners and accelerating revenue for your indirect sales in a way that ensures your channel is a strategic competitive advantage for your organization.”

The study continues a stream of news and milestones for the company, including ongoing national and international recognition for Impartner PRM, a cooperative agreement with Microsoft to co-sell and co-market Microsoft Dynamics 365 and Impartner PRM, a recent acquisition that is the second in just over a year, a new milestone of more than 10M partners signing into portals using Impartner technology worldwide and a pending move to a 4th office in as many years.

Download your complimentary copy of the whitepaper here. If you’re ready to see this same performance from your channel, click here for a demo.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reducing administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

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