Impartner Launches Partner Management as a Service to Help Businesses Scale and Execute with Confidence

Salt Lake City, UT – February 6, 2025 – Impartner, the global leader in partner ecosystem management solutions, is introducing Partner Management as a Service (PMaaS), a breakthrough service designed to help businesses do more than just manage partner programs, they can now execute effortlessly.

After years of being asked to do more with less, companies are facing a stark reality: either resources have been stretched too thin to execute critical partner management tasks, or they are growing too quickly to support a quality partner experience at scale. Impartner’s Partner Management as a Service (PMaaS) catalog of service offerings is designed to optimize partner operations, ease the burden on internal teams, and allow businesses to focus more on driving sustainable growth. By managing fundamental processes and providing expert support, PMaaS helps organizations accelerate partner ecosystem performance and seize strategic growth opportunities.

This comprehensive offering redefines partner ecosystem management by addressing every stage of the partner journey. From onboarding and engagement to program optimization and scalability. Structured around four core service categories including supporting goals, productivity, execution and improvement, PMaaS enables businesses to streamline operations, meet partners where they are and drive measurable growth. It delivers expert-led execution for everything from onboarding and enablement to deal registration, demand generation, and long-tail partner re-engagement. By offloading these complex but essential tasks, organizations can maintain momentum, improve partner performance, and unlock sustainable revenue acceleration.

According to a report by BCG, 67% of ecosystems fail due to issues such as poor governance, misaligned strategies and execution challenges. Impartner’s solution offering is the execution engine that solves these problems directly, reducing administrative burdens, increasing scalability, and ensuring partner programs operate at peak performance. 

“Winning with your partner ecosystem requires more than just good strategy—it takes relentless execution in the trenches,” said Brad Pace, COO, at Impartner. “Success comes from recruiting, onboarding, activating, and growing partners with the right support, processes, and tools. Companies that execute these tasks well outperform their competition. Those that underinvest in execution, abandon key processes or fail to deliver a high-quality partner experience, will struggle to maximize their potential. As highlighted in an EY study, high-performing ecosystems contribute 1.5 times more to annual revenue and achieve 2.1 times the incremental revenue growth of low-performing ecosystems. PMaaS exists to hit the afterburners on your program. It allows businesses to execute the right tasks at the right time so they can grow their partner programs without limits.”

Impartner unveiled this innovative service in a recent webinar featuring Brad Pace, where he outlined the challenges businesses face in scaling partner operations and how Impartner’s new service offering enables real execution, real impact, and real growth. Watch the full recording here.

To explore how Impartner’s PMaaS can revolutionize your partner management execution, visit: https://impartner.com/pmaas-demo/

About Impartner
Impartner is the fastest-growing, most awarded provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions. These tools empower organizations worldwide to effectively manage partner relationships, drive demand through partners, and accelerate revenue via indirect sales channels. For more information, visit impartner.com.