Impartner Releases AI Partner Playbook to Guide Practical AI Adoption Across Partner Programs

SALT LAKE CITY, August 13, 2025 – Impartner, the global leader in partner ecosystem management solutions, announces the release of the AI Partner Playbook, a practical guide designed to help partner teams understand how to integrate artificial intelligence (AI) into their programs. This playbook serves as a practical framework for translating AI ambition into measurable outcomes, built on real-world insights from ecosystem professionals already driving AI-powered transformation.

As partner teams face growing pressure to deliver greater innovation and efficiency, the AI Partner Playbook provides targeted guidance across key areas of the partner lifecycle, including onboarding, co-marketing, communications, and sales enablement. 

Built with input from companies including Atlassian, Crossbeam, Gitlab, Microsoft, TD SYNNEX, and other leading organizations, the playbook focuses on what’s actually working. From automating deal registration and content creation to surfacing partner insights and reducing manual workflows. Instead of high-level theory, the playbook provides real-world prompts, workflow examples, and integration advice across the end-to-end partner journey.

“AI can feel overwhelming, especially for those managing partner ecosystems,” said Trevor Burnett, Vice President of Marketing at Impartner. “Our goal with the playbook is to turn complexity into clear, usable steps based on what top partner teams are actually doing today.”

Designed for teams at any stage of AI adoption, the playbook covers five key areas to help partner leaders move from curiosity to action:

• Aligning AI with business goals – offering how to tie AI projects directly to KPIs, including revenue growth drivers and partner engagement metrics.
• Tool selection and stack design – providing insights into the most-used AI and automation tools.
• Prompts and workflows – sharing real examples of how partner teams are using AI to improve recruitment, onboarding, enablement and more.
• System integrations – covering guidance on connecting AI with PRM, CRMs, and reducing manual work to improve data flow.
• Governance and risk – highlighting considerations for privacy, compliance, and responsible scaling as teams give AI more autonomy.

As AI continues to reshape how companies operate, Impartner’s AI Partner Playbook helps partnership professionals move beyond theory to execution, equipping them with the tools, insights, and confidence to implement AI more effectively and build smarter, more scalable partner programs.

About Impartner
Impartner is the global leader in partner ecosystem management solutions, helping companies transform how they engage, enable, and grow their partner networks. With purpose-built technologies for partner relationship management (PRM) and partner marketing automation (PMA), Impartner empowers organizations to streamline operations, drive demand, and accelerate revenue by delivering measurable ROI from their channel programs. Millions of partners across the globe rely on Impartner daily, making it the most widely adopted PRM platform in the world. From onboarding and guided journeys to performance insights and business planning, Impartner delivers automation and best practices that scale. Learn more at impartner.com.

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Lola Phonpadith
Lola.phonpadith@impartner.com