Satellite Operator SES Chooses Impartner to Power Global Rollout of Partner Program

December 2, 2019

The Impartner Team

As world-leading satellite operator SES expanded its core business from delivering video services to include new, flexible satellites that suit the needs of any enterprise customer anywhere, they knew they needed a partner network on the ground to deliver the technology on the ground to customers. They went with Impartner.

“Bringing partners into our mix allowed us to unlock our service offering – transforming the way we do business with our customers, said Elodie Maurer, partner marketing manager for the SES Partner Program. “We’re accelerating our path to generating revenues, scaling our business, and reaching new regions and new customers in new markets. However, in starting this new partner universe, it was so big, so complex, and there was so much to offer, we knew we needed to rely on a technology, a robust PRM platform to help us deliver world-class partner experience.”

The selection process, said Maurer, was comprehensive. “We did a thorough RFP process to review and compare the different systems until we selected the best,” she said. “Impartner PRM is the most complete PRM system available in the market today. Straightforward, simple to use — a world-class partner experience.” Maurer highlighted the following key benefits to SES and partners:

Dedicated customer support throughout the entire implementation process to ensure the system is implemented and up and running on time
Seamless integration into existing their CRM system – and capability to integrate into their future CRM
Powerful features such as MDF management, deal registration, online business planning, and CMS
Easy-to-use content management system with segmentation and co-brandable assets

“Our partners really embraced this portal quickly,” Maurer said, noting that the company now has approximately 70 partners in 46 countries in every region around the world. “It helped us engage with our partner ecosystem in a way we’ve never done before, creating value within this ecosystem and better serving the business needs of every single partner with the ultimate goal to grow our businesses together.”

As for Impartner, Maurer said the value is more than just in the solution. “Impartner is a community of highly professional and passionate experts in channel strategy, not only for the technology they bring to the table but also for the whole team – the whole support they provide,” Maurer said. “I would 100% recommend Impartner.”