How Mambu Automated Partner Engagement at Scale with Impartner's News on Demand

Mambu is a SaaS cloud banking platform that enables financial institutions, fintechs, and other organisations to rapidly design and launch modern financial products through a flexible, composable architecture.

As partner ecosystems become increasingly complex, delivering timely and relevant communications has become critical to maintaining engagement and alignment. Already using the Impartner PRM platform, Mambu further enhanced its partner communications strategy by adopting News on Demand.

By moving from a manual, email-driven approach to a centralised, self-service experience within its partner portal, Mambu enabled more personalised, on-demand access to news, updates and resources. The result is a scalable communications model that improves efficiency, strengthens engagement and elevates the overall partner experience.

Mambu estimates that campaign creation is 30% faster, driven by streamlined workflows, templates, and automation.