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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

High Tech





Case Study: Impartner + Nintex

Learn how Nintex accelerated their sales pipeline by leveraging real-time data and developing automated, advanced workflows with Impartner and Crossbeam.

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With Impartner, Nintex crafted a new blueprint for sales automation and revenue generation. A data-centric approach with Impartner allowed them to create scalable, repeatable engagement models that created a flywheel of success from demand to price quoting and program compliance.

As Curtis Brinkerhoff, Chief Revenue Officer at Impartner, notes: 

"Only when complete partner lifecycle data becomes actionable can you move to true co-selling models. Data-centric approaches automate experience, reduce IT demand, and speed time to revenue as next-generation revenue tools go beyond the portal experience.”

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team