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6 Expert Insights to Avoid Channel Conflict

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Achieving harmony between your direct and indirect sales channels is the key to unlocking sustainable growth and unparalleled success. However, partner channel conflicts can occasionally disrupt the harmonious flow.

These conflicts may arise from various sources – overlapping territories, competing strategies, or misaligned incentives. In this report, our aim is simple: to equip you with the knowledge and insights to not only recognize channel conflicts but to address them proactively.

Whether you're a seasoned partnership professional or just starting out, we hope this report on overcoming channel conflict will provide you with valuable insights and ideas to help you take your partnerships to the next level. 

A huge thank you to our contributors, Gina Batali-Brooks, Amy Roberts, Diane Krakora, Brian Galicia, Jessica Baker, and Raegan Wilson for sharing their valuable insights. Find the full edition of this Partnerships Now newsletter on LinkedIn

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

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