Analyst Insights Webinar: Mastering Partnership Value to Measure Impact

If understanding and managing the new landscape for partner ecosystems feels a bit “multiverse” to you, you’re not alone. Partners today tend to show up in every deal, everywhere, all at once. Many companies struggle to accurately categorize their partners, and if you can’t categorize them correctly, how can you accurately attribute partner value and contribution to the business?

Impartner was joined by guest Forrester for a LinkedIn LIVE webinar to explore the evolving landscape of partner value and partner attribution. Our focus revolved around groundbreaking insights and a new methodology by Forrester entitled "Plotting the Path for True Partner Attribution."

Esteemed guest speaker Forrester VP, Principal Analyst, Kathy Contreras, introduced the challenges and negative impact of outdated attribution models, offering insights into the value of partner business models across a diverse partner ecosystem, and providing the steps to take to plot the path for true partner attribution.

Joining Kathy, Impartner CMO, Dave R Taylor, shared valuable insights on how technology keeps up with the ever-changing partner landscape. Learn about the importance of personalizing your partner journeys, customizing your content, and rewarding partners’ varied contributions to driving your mutual success. Dave also discussed program compliance management and the significant emerging role of affiliate marketing. (Yes, affiliates, even in B2B business!)

Watch the full webinar now!