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Co-Sell: The Secret to B2B Sales Transformation Powered by Your Partner Ecosystem with Cassandra Gholston

Ready to learn how co-selling can drive your B2B sales with a partner ecosystem. This presentation with PartnerTap covers: 

  • Why sales transformation is a top priority in 2024
  • Why partner and channel teams hold the key to future sales success
  • Sales transformation success criteria
  • How to build a high-performing co-sell motion

Following Cassandra's session, panelists came together to talk more about co-selling and using technology to scale up co-selling motions. View the full presentation below!

About the Author

Cassandra Gholston is the customer and partner-obsessed CEO of PartnerTap. She is the creator of the co-sell software category and has been driving revenue with and for partners her whole career. She is recognized for her strategic vision, which has led to massive growth for both her business and her partners.

Profile Photo of Cassandra Gholston