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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


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MasterClass: How AI Technologies are Changing Marketing with Amanda AI

Artificial intelligence (AI) is currently a hot topic, with generative AI in marketing and sales reshaping businesses. B2B organizations are starting to realize the combined effects of human and AI efforts. But what does it do in the context of marketing in general and for your partner marketing specifically?

This session educates you on the distinctions between various AI technologies and their optimal applications within marketing. We will delve into the specific advantages of using AI in these contexts. We will talk about AI agents, Generative AI, Predictive AI – how can you use it right now, and what the most exciting use cases are in the coming twelve months.

Whether you employ AI for generating and enhancing your copy for emails, social or advertising, optimizing campaigns through extensive data analysis, or allocating budgets among various campaign strategies, it has the potential to reduce time requirements, enhance quality, and decrease the cost per lead, among other benefits. 

Review the full presentation below!

About the Author

Emile van de Klok is Senior Director Channel Marketing Solutions at Impartner and has 25 years of marketing, sales, product development, and management experience with a channel focus. With 20 years’ experience in Through Channel Marketing Automation, Emile is responsible for developing the innovative “Google Ads for the Channel” acquired by Impartner in 2020.

Profile Photo of Emile Van de Klok