MasterClass: How AI Technologies are Changing Marketing with Amanda AI

Artificial intelligence (AI) is currently a hot topic, with generative AI in marketing and sales reshaping businesses. B2B organizations are starting to realize the combined effects of human and AI efforts. But what does it do in the context of marketing in general and for your partner marketing specifically?

This session educates you on the distinctions between various AI technologies and their optimal applications within marketing. We will delve into the specific advantages of using AI in these contexts. We will talk about AI agents, Generative AI, Predictive AI – how can you use it right now, and what the most exciting use cases are in the coming twelve months.

Whether you employ AI for generating and enhancing your copy for emails, social or advertising, optimizing campaigns through extensive data analysis, or allocating budgets among various campaign strategies, it has the potential to reduce time requirements, enhance quality, and decrease the cost per lead, among other benefits. 

Review the full presentation below!