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Cyber Security

High Tech





How Palo Alto Networks Scales Marketing with Partners

In 2023 Palo Alto Networks, the billion-dollar cyber security titan set partner marketing automation at scale on the strategic agenda. Today, Palo Alto Networks partner marketing program known as LaunchPad is crushing it, thanks to the work of Stephanie Zembal and her team.

Over 700 partners are onboarded, engaged, and leveraging the automated and scalable marketing programs across email, social, and content. How did they do it? Watch this session to find out. In this session we cover:

  • The goals Palo Alto Networks had for delivering a scalable and automated partner marketing function
  • The barriers to success the team encountered and the learnings from looking back
  • Best practices to drive partner adoption and continued partner marketing activation and the metrics the team measures for understanding success
  • Key takeaways to apply to your own partner marketing automation program

Find the full presentation deck below! 

About the Author

Emile van de Klok is Senior Director Channel Marketing Solutions at Impartner and has 25 years of marketing, sales, product development, and management experience with a channel focus. With 20 years’ experience in Through Channel Marketing Automation, Emile is responsible for developing the innovative “Google Ads for the Channel” acquired by Impartner in 2020.

Profile Photo of Emile Van de Klok