MasterClass EP18: The Three Pillars of Successful Through-Partner Marketing

Unlock the keys to successful through-channel marketing automation (TCMA) in our MasterClass webinar! Dive into the three pillars of how to succeed in through-partner marketing.

AscendX Digital’s President and Co-Founder, Sherry Foster, and Impartner’s Sr. Director of Partner Strategy & Growth, Mike Kirby, explore why 90% of partners still need assistance with partner marketing efforts and unveil the crucial layer beneath the top 10%.

Discover the underestimated role of tailored content for partners, emphasizing ongoing communication and the necessity of a well-organized, proactive strategy. Uncover the power of automation tactics and learn from a winning strategy that integrates partners seamlessly into product launches, maximizing market impact. Watch now for a journey through channel marketing, co-branding complexities, and the art of incentivizing partners effectively.