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Communicating Partner Value and Securing CFO Buy-In

Published Date
Author Mike Kirby

Want to effectively communicate the business impact of partnerships to your CFO? Watch Heather Harlos, Sr. Director of Global Partner Enablement and Programs, Hayley Boushand, Sr. Global Programs Manager, and Joe Sykora, SVP Worldwide Channel and Partner Sales, Proofpoint, delve into the art of reporting channel sales and program successes at various growth stages.

Together, they reveal how to frame your strategy in a way that turns your CFO into an advocate. No prior P&L management experience necessary.

About the Author

Mike Kirby is the Sr. Director of Partner Strategy and Growth at Impartner. Kirby is a growth-oriented and results-driven partnerships leader with a talent for cultivating collaborative partnerships that drive partner channel program success. A dynamic sales executive, he has a passion for building high-performing teams based on trust and customer-first culture. Kirby is a KPI-building mastermind, tracking metrics to ensure that objectives are achieved and exceeded. With his proven track record of exceeding quotas, growing sales, and expanding pipelines, Kirby is a leader who has built a reputation as a trailblazer in his field. He is an experienced and well-trained mentor, coach, and recruiter who is effective at building and managing relationships with both B2B and B2C clients. Kirby has extensive leadership and volunteer experience in local business organizations, including United Way of Salt Lake and the Salt Lake Chamber of Commerce.

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