Sparking the Ecosystem: The Marketplace Moment with Vince Menzione

Having witnessed the industry from multiple perspectives – leading a $4.6 billion Ecosystem at Microsoft, spearheading partnerships for a billion-dollar company, and hosting 200 episodes of the Ultimate Guide to Partnering®, Vince gained invaluable insights and crafted a manifesto of principles to guide your success.

In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $300 billion in customer commitments to durable cloud budgets.

We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead. Yet, as vendors and organizations demand more from us while resources diminish, we ask, “How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?"

This session answers these questions by providing the path to partner led growth including a the proven set of operating principles embraced by the most effective partner organizations embracing Cloud GTM and Ecosystem Led Growth.

Review the full presentation below.