Press Release

Impartner Named a Leader in Partner Relationship Management Evaluation by Independent Research Firm


Impartner achieves highest scores possible in 16 of 26 categories including Recruitment/workflows, Lead and Opportunity Management, and Deal Registration
Company’s market presence explodes as top corporations from Fortinet and Marketo to Zendesk and Splunk choose Impartner PRM to power their channel

Salt Lake City – October 31, 2018Impartner, the industry’s best-selling, most award-winning pure-play Partner Relationship Management (PRM) solution, today announced that it has been named a PRM leader by Forrester Research, based on results in all three evaluation categories:  Current Offering, Strategy and Market Presence. In the report, the “The Forrester Wave™: Partner Relationship Management, Q4 2018,” Forrester recognizes Impartner’s integratablility and focus on the Microsoft Dynamics CRM market, commenting that Impartner is, “a good fit for customers who have invested in CRM solutions like Salesforce and Microsoft Dynamics and are looking for a fully integrated, easy-to-implement, full-featured PRM solution.”

In writing the report, Forrester evaluated the 12 most significant PRM vendors in a 26-criteria evaluation in the categories of Market Presence, Current Offering, and Strategy. Within the report, Impartner received the highest scores possible in the following criteria for Market Presence; Number of Customers, New Customers Added in 2017, Number of Users and Number of Employees, and for Current Offering; for Partner Type and Taxonomy, Planning and Management, Recruitment  and Workflows, Service Automation and Collaboration, Lead and Opportunity Management, Deal Registration  and Opportunity Management, Marketing Through/with Partners and MDF, Portal Management, Integrations with Back-End Systems, and Incentives Management. In the Strategy Category, Impartner also received the highest scores possible for Product Vision and Partner Ecosystem.

“This recognition from Forrester caps off an amazing year for Impartner which includes adding world leading corporations from Marketo to Splunk,” said Impartner CEO Joe Wang. “These companies have the insight and resources to choose the best possible technology, and they overwhelmingly chose Impartner.” Wang also noted that the company has received a continual stream of national and international awards including its just-announced Top 100 Global Red Herring win. “For a company of our size to have the market presence we do in terms of customers and new customers added, it is a true testament to the power of our solution and the confidence our customers have in our best-in-class Innovation Roadmap.  They have confidence that Impartner will keep them on the leading edge of channel technology.”

“In choosing our PRM solution to optimize our channel performance and enhance our partner experience, we validated a wide spectrum of PRM vendors on functionality, usability, technical alignment, vendor background, customer success leadership and total cost of ownership,” said Armin Moaddel, senior manager, partner operations, Marketo. “Impartner was the clear leader by a wide margin both for their existing solution and their best-in-class innovation roadmap, and we’re not surprised, and truly delighted to see them have a position as a leader for their current solution in this Wave.”

Premier global fixed wireless technology company, Cambium Networks conducted their search for a PRM with equal rigor and made the decision to choose Impartner for similar reasons. “Not only did they have the functionality that we need today, they also were very good about sharing the roadmap with us about where they were going,” said Ron Ryan, senior vice president for Cambium Networks. “When we looked at everybody else, side by side, Impartner really stood out as a company that not only was ahead of the game today but looked like they would be ahead of the game tomorrow.  We’re pleased to see them recognized in this Wave.”

To take a demo of Impartner PRM, and learn why the industry’s best-selling, most award-winning solution is the choice of top corporations worldwide like Cambium, Fortinet, Marketo, Splunk and Zendesk, click here.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market, and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.


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