Tech Giant Vertiv Scales Partner Program Massively with Impartner Automation

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Tech giant Vertiv struggled to scale its partnerships until it upgraded a home-grown automation stack with Impartner PRM. Now Vertiv looks to add new capabilities as it continues its winning ways in the tech channel. Learn how in this Lessons from the Edge video.

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Episode Outline:

[00:07] Intro from Impartner Channel Evangelist T.C. Doyle
[00:48] Vertiv Senior Global Director of Digital Customer Experience Martin Coulthard outlines his role
[01:46] Coulthard describes Vertiv’s mission to upgrade its old partner automation tech stack
[02:36] Leveraging Impartner to shake things up—in just 30 weeks and in 17 languages
[05:01] The importance of executive buy-in
[05:46] Benefits, milestones and achievements along the way
[06:28] Simplifying onboarding: from three days to 90 seconds
[10:06] Scaling up with enterprise-grade partner automation
[13:50] What’s next in Vertiv’s partner automation plans
[16:00] T.C.D.’s closing remarks


Robb Franks

Martin Coulthard
Senior Global Director of Digital Customer Experience, Vertiv

Dave Taylor

TC Doyle
Director of Marketing Communications, Impartner

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