MasterClass EP28: Evolving Partner Activation From Manual to Scalable

The big shift: Your first 100 partners bring proof, but scaling activation beyond that demands a new operating model. The processes, playbooks, and people structures that once worked start breaking under volume.

In this masterclass, Lauren Helstab, Founder of More Than One Way, and Megan Nobrega, Partnerships Lead, North America at Shopify, reveal how teams can evolve from manually managing hundreds of agency partners to activating tens of thousands globally without losing quality or connection.

Discover how to:

• Recognize the breaking points in your current partner motion before they become growth blockers
• Understand three non-negotiables for scalable activation: automation, segmentation, and enablement that sticks
• Build systems that scale activation and engagement without sacrificing partner experience

Walk away with a framework to re-engineer your partner activation model for scale, and a clear picture of what “next-level maturity” looks like for your program.