Google Ads for the Channel: Support Your Channel Partners with Their Digital Transformation Journey
Isabelle Pampelune, Global Partner Marketing Optimization Manager, Xerox | Emile Van de Klok, Sr. Director, Channel Marketing, Impartner | Daan Mannaerts, Direct Business Development – Google Ads, Impartner
Impartner and Google have developed a unique solution to help channel marketers run fully-automated, co-branded Google Ad campaigns with their partners at scale. Google Ads for the Channel produces invaluable end-consumer data which you can then use to make better-informed global marketing decisions across the board. Find out why Jay Mcbain (Forrester) called Google Ads for the Channel ‘the crown jewel’ of Impartner’s TCMA solutions. Hosted by Impartner’s Google Ads for the Channel experts and Isabelle Pampelune, Global Partner Marketing Optimization Manager at Xerox. Learn how Xerox managed to build a successful global digital channel marketing program to generate leads for their channel partners, and learn how to leverage this solution to generate demand through your partners and digitally transform your channel partners.
Global Partner Marketing Optimization Manager, Xerox
Emile Van de Klok
Sr. Director, Channel Marketing, Impartner
Direct Business Development – Google Ads, Impartner