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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


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Impartner + Finastra

Steve Newton spearheads digital transformation for Finastra's Partner and Ecosystem team, which provides cutting-edge fintech solutions to financial institutions around the world. With over 100 partners utilizing various routes to market, such as affiliate, implementation partners, technical partners, resellers, and managed service partners, the ecosystem has been in its current state for three years, although Finastra has been working with partners for much longer. 

To drive digital engagement and demonstrate the value of having a partner platform and its tools, Steve Newton utilizes Impartner's Partner Portal, a one-stop shop for partners to access content and tools. This portal has been expanded to include partners in the discovery and qualification process. Finastra uses the enterprise-level version of the portal, which allows them to tailor content to partners and provide new tools, such as deal registration, news on demand, social on demand, and journey builder

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team