Leading cybersecurity and developer-first organization, Snyk, has established a global network of partners. Emma Shaw, Snyk's EMEA Director of Partner Marketing, works closely with both traditional channel partners and technology partners to develop and execute go-to-market campaigns and partner marketing initiatives.
To ensure success, Snyk implemented Impartner PRM solutions, which included deal registration, an asset library, an MDF module, partner training and certification, and integration with Salesforce. Impartner has also helped Snyk with internal and external communications, as well as the integration of its learning management system. Ultimately, Snyk chose Impartner over other solutions due to its reputation as a visionary market leader and the need for a future-proof solution.