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The CRO's Ecosystem Agenda: Building an Enterprise Co-Selling Model with BeyondTrust

Brent Thurrell, CRO and Rob Spee, SVP of Global Channel and Alliances at BeyondTrust have positioned the partner ecosystem as strategic growth initiative #1 for revenue generation, driving an enterprise level co-sell model that scales.

More than "why?" this session unpacks BeyondTrust's partner-first business model, covering their go-to-market strategy, channel processes and the technologies they used to get there. Watch for best practices, the challenges to anticipate, and actionable takeaways that you can implement to fuel powerful co-selling collaboration between direct and indirect sales teams.

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team