The CRO's Ecosystem Agenda: Building an Enterprise Co-Selling Model with BeyondTrust
Brent Thurrell, CRO and Rob Spee, SVP of Global Channel and Alliances at BeyondTrust have positioned the partner ecosystem as strategic growth initiative #1 for revenue generation, driving an enterprise level co-sell model that scales.
More than "why?" this session unpacks BeyondTrust's partner-first business model, covering their go-to-market strategy, channel processes and the technologies they used to get there. Watch for best practices, the challenges to anticipate, and actionable takeaways that you can implement to fuel powerful co-selling collaboration between direct and indirect sales teams.