How Microsoft + Impartner Power Ecosystem Growth

For companies running their business on Microsoft Dynamics 365, the shift toward ecosystem-driven growth isn’t theoretical anymore. It’s happening in real time.  

More revenue now flows through partners, and more Microsoft-aligned organizations rely on co-sell, marketplace offerings, and indirect sales to hit their numbers. But while CRM systems are built for direct sellers, partner operations require a different structure. one that ensures partners are enabled, engaged, and visible inside the same system your sellers already trust. 

This is where a partner relationship management (PRM) platform becomes essential. Impartner connects the partner journey to Dynamics 365 so onboarding, enablement, and deal registration flow without manual work. That connection brings clarity to pipeline and attribution, and it gives partner teams the operational backbone they need to grow the ecosystem with confidence. 

The Real Cost of Channel Friction (and the 90% Fix) 

Time-to-revenue shrinks when onboarding is click-through simple and training is built for speed. AvePoint, a global leader in data security, governance, and resilience, shows what good looks like with its Microsoft-aligned program: onboarding in seconds, certification in 2–3 hours, and a 90% improvement in asset distribution efficiency. These mechanics convert partner engagement into pipeline and accelerate indirect sales strategy across regions and partner types. 

To replicate this, standardize agreements, centralize multilingual content, and route deal registration through a PRM so updates flow into Microsoft Dynamics 365 automatically. Provide clear enablement paths by partner role, publish a concise set of must-use assets, and automate validations to ensure new opportunities are reviewed quickly. Focus on actions that shorten time to first deal and make the partner experience consistently easy. Small improvements such as reducing form fields and speeding approvals compound into meaningful cycle-time reductions. 

Double Partner Onboarding Without Headaches 

Data unity is the foundation of ecosystem growth. Impartner’s native Microsoft integration uses a real-time CRM sync engine, a self-service mapping interface, and field-level controls to keep partner pipeline, accounts, and contacts aligned with Microsoft Dynamics 365. This protects data quality while showing partners only what they need to advance their deals. 

This stability is what allowed AvePoint to double the number of partners onboarded within its first year. The platform supports global scale, operates in multiply languages, and is available across more than 100 cloud marketplaces. When data is unified and the experience is consistent, it becomes easier to attract the right partners and keep them engaged. Programs expand without repeatedly rebuilding processes or systems.  

Impartner + Microsoft Dynamics 365: Your Single Source of Truth 

Consolidating direct and indirect reporting under one hood simplifies attribution and cuts down on the time you spend reconciling spreadsheets and CRM reports. Channel managers continue working in Microsoft Dynamics 365 while partners access the information relevant to them in the portal.  

Consolidated data leads to more reliable management. The integration supports bi-directional syncing of leads, deals, and opportunities, streamlined MDF or co-op fund management, and single sign-on (SSO) for ease of access. This makes channel metrics easier to trust and easier to present. Standard definitions for influence, attribution, and partner contribution help teams evaluate ecosystem performance more consistently and accurately. Clean data plus structure PRM automation gives partner leaders a measurable way to expand their partner ecosystem.  

Why Automation Requires Real-Time Sync, Not Manual Transfers 

Co-sell strategies only work when sellers trust the data and partners can register opportunities without friction. With Impartner, deal registration and validation happen in the portal and sync to Dynamics 365 with attribution intact, supporting a disciplined indirect sales strategy. As partners move through readiness, you can trigger the right steps and keep sellers informed inside the tools they already use. 

Managed solutions ensure the right visibility for the right partner, while personalization keeps enablement and plays tightly targeted for success in the Microsoft co-sell marketplace. Add MDF, business planning, and lead distribution as the ecosystem matures so partners have a clear path from readiness to revenue. The result is repeatable partner engagement that scales across regions without inventing a new process every quarter. 

Accessing Microsoft Incentives 

Budget shouldn’t slow access to essential PRM capabilities. Microsoft Azure Consumption Commitment (MACC) allows organizations to acquire or renew Impartner through the Microsoft Azure Marketplace and draw down committed cloud spend. This makes it easier to implement automation for onboarding, segmentation, analytics, and CRM sync while staying within the financial plan agreed with Microsoft. 

Because Impartner integrates with Microsoft Teams, Dynamics 365, and Power Automate, the work stays inside the environment your teams already trust. Finance teams get more value from committed spend, and program leaders get the tools they need sooner. This helps shorten procurement cycles and accelerates deployment so partner-led growth begins faster. 

Take a look at the integration in action with this short interactive tour. 

Make Dynamics 365 the Engine of Scalable Partner-Led Growth 

Microsoft Dynamics 365 gives organizations a powerful view of their revenue engine, yet for many, partner performance remains the least visible part of the business. As indirect sales become a larger share of growth, the lack of structure for managing partner onboarding, enablement, and opportunity flow turns into a measurable drag on results.  

A PRM solution closes this operational blind spot. Impartner creates a predictable framework for how partners learn, register opportunities, and engage with teams, while its native integration keeps data accurate inside Dynamics 365. This gives channel leaders the same level of visibility, control, and forecasting precision they expect from direct sales motions. 

If your next quarter depends on growing revenue with partners, choose the simple path. One platform to onboard. One portal to work in. One source to measure impact and prove ROI. 

See how Impartner can help. Start with a demo here.