Impartner Releases Hyperscaler Marketplaces Guide to Help Partner Teams Operationalize Cloud Growth

SALT LAKE CITY — January 8, 2026 —  Impartner, the world’s leading partner revenue orchestration platform, today announced the release of the Hyperscaler Marketplaces Insights: Leading Growth in Partner Ecosystems, a comprehensive resource guide designed to help organizations understand hyperscaler marketplaces and their expanding role in shaping ongoing partner strategies.

As hyperscaler marketplaces continue to reshape how enterprise technology is evaluated, purchased and deployed, many partner teams struggle to translate marketplace opportunity into repeatable execution. This guide addresses this challenge by providing clear, actionable insight into how partners, sellers, and go-to-market (GTM) teams can better align around scalable marketplace motions. 

Developed with insights from ecosystem leaders and practitioners at organizations including TD SYNNEX, Omdia, Bridge Partners, Spur Reply, TiER1 Performance, and other leading organizations, the guide explores how hyperscalers have evolved from infrastructure providers into revenue ecosystems and what that shift means for moder partner strategies. It focuses on practical considerations such as marketplace monetization, co-sell motions, technical enablement, and the growing importance of data transparency and trust in supporting sustainable partner performance.

“Hyperscalers have fundamentally changed how partners create value in the cloud,” said Trevor Burnett, Vice President of Marketing at Impartner. “The most successful organizations are those that treat marketplaces as an operational motion rather than a side channel. This guide is designed to help teams move beyond experimentation and build more repeatable, scalable execution across their ecosystems.”

Designed to support organizations at every stage of cloud maturity, the Hyperscaler Marketplaces Guide helps partner and alliance leaders navigate the shift from transactional cloud sales toward long-term ecosystem driven growth. 

Access the complete guide here.

About Impartner
Impartner is the world’s leading partner revenue orchestration platform. Built on a foundation of partner relationship management (PRM), Impartner helps organizations run partner-led growth as a core part of their business, bringing together partner management, partner marketing, deal execution, hyperscaler GTM, automation, and analytics in one platform. Designed for how partner programs operate today, Impartner gives revenue and partner teams the ability to automate go-to-market execution, scale marketplace motions, and see exactly how partners contribute to pipeline and revenue. Learn more at impartner.com.

For media inquiries, please contact:
Lola Phonpadith
Lola.phonpadith@impartner.com