Impartner Unveils Next-Gen News on Demand, Revolutionizing Communication

SALT LAKE CITY, April 15, 2025 – Impartner, the global leader in partner ecosystem solutions, today has redefined the way businesses engage with partners, customers, and employees through major advancements to its News on Demand solution. This dynamic tool provides teams with the ability to simplify communication workflows, strengthen the impact of their messages, and build stronger relationships with audiences worldwide.

News on Demand offers a unified platform that eliminates the complexity of managing multiple communication tools, providing a seamless process for delivering tailored updates to diverse audiences. As demands for efficiency and relevance grow, businesses face the challenge of sending relevant, timely, and personalized messages while maintaining efficient operations. News on Demand addresses these issues head-on, enabling businesses to redefine how they communicate with partners and stakeholders, driving more impactful engagement.

Key Features of News on Demand:

• Advanced Targeting and Personalization: Segment communications by geography, role, tier, language, and more, to ensure messaging resonates with each recipient, moving beyond generic, one-size-fits-all updates.

• Seamless Workflow Integration: Centralized content management reduces time spent on approvals, translations, and distribution, enabling faster and more effective communication.

• Data-Driven Insights: Built-in analytics provides detailed insights on engagement, allowing businesses to measure the effectiveness of their communications and optimize future content to drive better results.

• Self-Service Preferences: Audiences control their communication preferences, selecting the types of updates they want to receive and how often, ensuring a personalized experience for each user.

Traditional communication methods often suffer from inefficiencies, delays, and a lack of personalization, leading to disengagement. News on Demand solves these challenges by enabling businesses to craft highly targeted updates that drive real engagement, improve operational efficiency, and deliver measurable results. 

"As communication needs evolve, organizations require smarter, more effective solutions," said Robert Harris, Director of Product Management at Impartner. "With News on Demand, we’re helping organizations improve audience engagement by simplifying processes and enhancing personalization to achieve measurable results through a seamless, data-driven approach.”

For more information about News on Demand and to schedule a demo, click here.

About Impartner 
Impartner is the fastest-growing, most awarded provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions. These tools empower organizations worldwide to effectively manage partner relationships, drive demand through partners, and accelerate revenue via indirect sales channels. For more information, visit impartner.com.