Skip to main content

Solutions

Platform


 

Applications


Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.

 

Experts Across Industries


Cyber Security

High Tech

Manufacturing

FinTech

Telecom

 

Our Integrations


Seamless integration with your existing tech stack.

Orchestration Studio

 

Impartner's Ryan Knapp Honored as a 2025 CRN® Channel Chief

SALT LAKE CITY, UT, February 4, 2025Impartner, the leading provider of Partner Relationship Management (PRM), is pleased to announce CRN®, a brand of The Channel Company, has recognized Ryan Knapp, Global Head of Partnerships on its 2025 Channel Chiefs list, marking his second consecutive year of being honored. This annual recognition celebrates the leading executives in the IT channel ecosystem who are driving strategic innovation and shaping the future of partner success.

With over 15 years of experience in strategic partnerships, Knapp has been pivotal in shaping Impartner’s industry-leading partner ecosystem strategies. His focus on building strong relationships, strengthening co-selling initiatives, and driving global expansion, has led to significant gains in partner engagement and retention. Knapp's forward-thinking approach sets the standard for partnership success and inspires his team and peers to push the boundaries of what’s possible. Additionally, his leadership in expanding Impartner’s marketplace presence, including entering Microsoft and TD SYNNEX marketplaces, and launching critical integrations, has accelerated partner engagement, reduced churn, and driven new business growth, solidifying his reputation as a strategic leader in the ecosystem.

"It’s a great honor to be recognized once again as a CRN Channel Chief for 2025," said Knapp. "The future of partnerships holds immense potential, and I’m committed to creating meaningful collaborations that deliver real, measurable outcomes. This achievement speaks to the dedication and hard work of our entire team. Together, we’ve built an ecosystem where strong partnerships can be nurtured, and we’re focused on equipping our partners with the tools and strategies they need to succeed and make an impact across the industry."

The Channel Chiefs list, released annually by CRN, recognizes the leaders who shape and define the channel by championing partnerships, driving innovation, and achieving extraordinary results. These leaders have demonstrated a sustained commitment to helping solution providers succeed and grow.

“This year’s honorees exemplify dedication, innovation, and leadership that supports solution provider success and fosters growth across the channel,” said Jennifer Follett, VP, U.S. Content, and Executive Editor, CRN, at The Channel Company. “Each of these exceptional leaders has made a lasting channel impact by championing partnerships and designing creative strategies that get results. They’ve set a high bar in the channel, and we’re thrilled to recognize their standout achievements.”

CRN’s 2025 Channel Chiefs list will be featured in the February 2025 print issue of CRN® Magazine and online beginning February 3rd at www.CRN.com/ChannelChiefs.

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

 

About The Channel Company

The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

© 2025 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.

 

Impartner Media Contact:

Lola Phonpadith

lola.phonpadith@impartner.com

The Channel Company Contact:

Kristin DaSilva

The Channel Company

kdasilva@thechannelcompany.com

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team