Channel success has never been more tied to the partner journey. In fact, 75% of revenue for companies hinges on their partner journey. However, a plethora of elements go into a successful partner journey, and, for many, the right path remains unclear.
To proceed, you must first understand the state of partner journeys. Impartner and Spur Reply surveyed channel leaders across a variety of organizations and various sales and marketing departments to find out.
Get the full report to learn about:
- Where channel leaders stand in the partner journey process and how they are approaching it
- The biggest hurdles channel leaders face when setting up an effective partner journey
- What channel leaders are prioritizing today in their channel management strategy
- What this all means for you