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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

High Tech





Research In Action Vendor Selection Matrix Partner Management Automation | Top Global Vendors 2024

In Research in Action's 2024 report, Impartner is named the No. 1 global winner for Partner Management Automation (PMA). Learn why in their in-depth analysis.

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In Research in Action's 2024 report, Impartner is named the No. 1 global winner for Partner Management Automation (PMA). For this report, RIA interviewed 1,500 enterprise IT and business decision makers, with Impartner scoring highest for the breadth and depth of its solution offering, price/value ratio, and customer satisfaction.

This report provides you with a useful guide to important PMA trends, preferences, and challenges; names the top vendors; and will help you make an informed decision regarding which vendors could best fit your requirements for growing your partner ecosystem. 

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

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