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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

High Tech





Your Partner Journey Map Checklist: 6 Key Steps

Ready to transform your partner journey? Build your partner journey map now by downloading our full guide, produced by Spur Reply and Impartner.

Download Now

A partner journey map is only as good as the program elements that support it. Components that make up your partner ecosystem and surround your partner journey include partner programs, enablement, partner relationship management (PRM) (with a platform like Impartner), personal relationships, management, incentives, and marketing. These core partner journey elements are tools to influence and motivate a partner through the full partner journey map.

This checklist will walk you through six keys to building a powerful partner journey and the elements you should focus on to support and strengthen each one. By partnering with a go-to-market expert like Spur Reply, you can optimize the core elements to their highest potential and take your partner experience to the next level.

Build your partner journey map now by downloading our full guide, produced by Spur Reply and Impartner.

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team