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How Juniper Networks Cut Through the Noise to Deliver Timely, Targeted Partner Communications with Impartner

Juniper Networks, a global leader in networking and cybersecurity, faced a familiar challenge: how to communicate timely updates to partners without overwhelming their inboxes.

By implementing Impartner’s News on Demand, Juniper transformed its partner communications—delivering personalized, relevant content that partners actually engage with.

In this case study, Roger Horine, Partner Programs Manager at Juniper, shares how the team overhauled its approach to keep partners informed, aligned, and connected—without adding to the noise.

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team