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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

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Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

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Connect local partners with local leads via Google.

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Bring “Where to Buy” to your corporate website.

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Effortlessly generate more leads from more types of partners.

 

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Ecosystem Academy: 5 Ideas to Make Sure Your Partner Ecosystem Is Fair

What do five Nobel Prize-winning economists have in common? Great research-backed theories that can help you improve your strategic partnerships.

Kate Vitasek, a renowned expert in Vested Outsourcing and strategic partnerships, teamed up with Impartner CMO, Dave R Taylor to reveal how to maintain a balanced and just environment for all partners. 

Discover research from:

  • Ronald Coase – transaction costs economics: what it is and why you should care
  • Ronald Solow – what you need to know about innovation to create economic value
  • John Nash – why you should drive win-win thinking with your strategic partnerships
  • Oliver Williamson – style matters when dealing with business partners
  • Oliver Hart – how to avoid contractual shading 

About Kate Vitasek
Kate Vitasek is a renowned authority on strategic partnerships and the Vested® business model. Named one of the "Fabulous 50+1" influential people by World Trade Magazine, she has authored seven books, including "Vested" and "Getting to We." Featured in top media like CNN, Bloomberg, and Harvard Business Review, Kate leads the Vested program at the University of Tennessee, inspiring leaders through courses and keynotes. Her career includes roles at P&G, Microsoft, and Accenture, and she founded the acclaimed consulting firm Supply Chain Visions.

About the Author

Dave R. Taylor is a successful tech entrepreneur with five exits under his belt. Having started his career at Intel Corporation as a Product Manager, Dave has how run marketing as CMO at seven successive companies, and always has as his top priority a focus on demand generation, working closely with sales teams to hit revenue growth targets. He counts as his top skill the recruitment and retention of amazingly high performing marketing teams. Born and raised in Boston, Dave has lived in the UK, South Africa, the Middle East, and all over the U.S., and now resides in Utah and Montana.

Profile Photo of Dave R. Taylor