How Visa Streamlines Data Ecosystems and Strategies for Scalable Partnerships

Explore Visa’s approach to building a scalable partner ecosystem with Kasey Lammert, Marketing Technology and Operations Manager at Visa, and Lindsay Jensen, Sr. Director of Partner Strategy & Growth from Impartner.

In this fireside chat, they break down how Visa structured its partner directory, streamlined segmentation strategies, and ensured data accuracy across integrated systems. Learn how they prioritized content, simplified the portal experience, and enabled growth with a secure, scalable model tailored for today’s complex ecosystems.