MasterClass EP11: Measuring Success in a Partner Program

Launching new tools within your partner program requires a deep understanding of growth planning, aligning expectations, and measuring outcomes. But how do you begin the process of launching to partners without first defining what success should look like?

Impartner and G-P have teamed up to present an insightful MasterClass that delves into how to build a strategy to launch and scale new tools to your partners.

In this episode, Impartner’s Sr. Director of Partner Strategy and Growth, Mike Kirby and G-P’s Sr. Manager of Global Partner Marketing, Penny Conway, will share insights on how to:
🔸 Develop program KPIs “with the end in mind”
🔸 Set realistic expectations with internal and external stakeholders
🔸 Evaluate and modify what success looks like

Whether you are a seasoned professional or just starting to build your partner programs, this session will delve into the challenges faced when defining and measuring success and provide valuable insights on how to develop long lasting meaningful performance indicators.